Responsibilities

• Maintain and elevate the property's brand identity across all guest and operational touchpoints.
• Collaborate with F&B, Spa, Rooms, Events, and Sales teams to ensure brand-aligned storytelling and experience delivery.
• Identify unique elements of the property, destination, and guest experience that strengthen the brand narrative.
• Ensure local marketing materials reflect approved brand standards.
• Serve as the on-property steward of the Stay Golden loyalty program, ensuring the experience remains curated, differentiated, and aligned with the brand and destination.
• Partner with the on-property revenue team to monitor booking trends and opportunity gaps.
• Ensure all on-property activations from seasonal offers to food and beverage events are designed to convert guest interest into leisure room nights and ancillary spend.
• Provide the home office teams with the necessary details and creative briefs to fuel marketing channels.
• Capture on-property photography and short-form video to support social and content needs.
• Identify story opportunities tied to culinary, wellness, design, events, team members, and local culture.