Director, Marketing at HEMIC | Honolulu, HI | $115K/yr – $150K/yr

HEMIC

Director, Marketing

Honolulu, HI (On-site)

$115K/yr – $150K/yrDirector/Executive8+ years expFull time

Posted 3 weeks ago

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Job Summary

multi-entity marketing strategy ownership with brand governance across Hawaii’s insurers, tied to executive priorities and local community trust.

Brand governance, messaging, and digital presence across subsidiaries
Community engagement and CSR programs tied to corporate strategy
Budget, vendor management, and cross-entity project delivery

Job Description

Responsibilities

Strategic Leadership: Develop and execute a comprehensive marketing and communications strategy aligned with organizational goals across all entities
Strategic Leadership: Partner with executive leadership to position the company as a trusted leader in the insurance industry and local community
Strategic Leadership: Ensure consistent branding while appropriately differentiating each subsidiary
Strategic Leadership: Analyze market trends, customer insights, and competitive landscape to inform strategy
Brand & Communications Management: Oversee brand standards and ensure consistency across all internal and external communications
Brand & Communications Management: Direct development of marketing materials including digital content, print collateral, presentations, and advertising
Brand & Communications Management: Manage corporate messaging, public relations, and media relations
Brand & Communications Management: Oversee website content, social media presence, and digital marketing efforts
Community & Corporate Engagement: Lead community relations and corporate social responsibility initiatives, including coordination with the company’s foundation
Community & Corporate Engagement: Oversee sponsorships, partnerships, and community events to enhance brand visibility and reputation
Community & Corporate Engagement: Ensure alignment of community efforts with company values and strategic priorities
Events & Internal Engagement: Provide oversight and direction for corporate events, client functions, and internal employee engagement initiatives
Events & Internal Engagement: Supervise planning and execution of events in collaboration with the Marketing Specialist
Events & Internal Engagement: Support internal communications that promote culture, engagement, and alignment across the organization
Team Leadership & Development: Supervise and mentor the Marketing Specialist
Team Leadership & Development: Provide clear direction, prioritize workload, and support professional development
Team Leadership & Development: Assess future marketing staffing needs and recommend resources as appropriate
Project & Budget Management: Develop and manage the marketing budget across all entities
Project & Budget Management: Prioritize initiatives to maximize impact and efficiency within a lean team structure
Project & Budget Management: Oversee vendor relationships, including agencies, printers, media partners

HEMIC

4.0 Glassdoor

In 1996, HEMIC was founded to serve Hawaii’s businesses and workers, both large and small, now and in the future. This is not only our mission but our kuleana - and we take it very seriously. Today, the HEMIC Family of Companies can do more for your business.Each day at HEMIC, we work hard to help employers run safer, more productive businesses, to facilitate injured workers’ return to productive capacity, and to promote Hawaii’s economic strength and vitality.As a local company, we live and work here in Hawaii. We understand the needs and realities of what it means to do business here. The businesses and workers that we serve are our friends, family and community. As the leading provider of workers’ compensation insurance in the state of Hawaii, we insure over 7000 Hawaii businesses and protect over 75,000 workers. We are committed to serving Hawaii for many years to come, which means that we have an unwavering focus on sustaining the capital strength necessary to keep our financial promises in the future.As Hawaii’s only mutual insurance company, our accountability is to our policyholders, who are our shareholders. One example of HEMIC’s strength is our declaration of a $4 million dividend in 2023 – our 17th consecutive year of sharing financial success with our policyholders. Last year, over 80% of HEMIC policyholders received a dividend payment.As a leader in safety and loss prevention programs, we work to prevent injuries as well as care for them. We work hand-in-hand with employers and workers to educate, advocate and practice safety. If an injury on the job does occur, we work closely to ensure the employee receives timely care, optimal recovery and return to work.All of this takes a lot of hard work, but we consider the safety and productivity of Hawaii’s economy to be more than just our birthright – it is our kuleana.

Founded in 1996

Honolulu, Hawaii, USA

137 employees (5 in marketing)

www.hemic.com

81% recommend to a friend

72% CEO approval