Elements of Launch Intensive
Worthy Marketing Group
New York, USA (Remote)
$44K/yr - $56K/yr (Est.)AgencyInternshipIntern/new grad
12 hrs ago
Director of Marketing - Full-Time - Louisville, KY
Louisville, KY (On-site)
Salary Not AvailableDirector/Executive7+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive multi-channel marketing strategy and campaigns as a senior marketer leading cross-functional initiatives.
- Must-have: 7+ years in progressive marketing roles with leadership experience.
- Standout: Strong track record delivering multi-channel campaigns that align with business goals and measure ROI.
Job Description
Responsibilities
- Partner with the Chief Marketing Officer to develop and execute comprehensive marketing strategies aligned with organizational goals.
- Translate business objectives into targeted marketing plans that drive membership growth, product adoption, and brand awareness.
- Identify market opportunities, emerging trends, and competitive insights to inform strategy and decision-making.
- Lead the development and execution of integrated marketing campaigns across digital, print, broadcast, streaming, outdoor, and social media channels.
- Ensure campaigns effectively support lending initiatives, deposit growth, digital banking adoption, and community engagement.
- Oversee campaign timelines, budgets, and deliverables to ensure on-time, high-quality execution.
- Maintain and strengthen brand identity, ensuring consistency across all member-facing channels and touchpoints.
- Oversee the creation of marketing materials including digital content, direct mail, presentations, signage, branch collateral, and promotional assets.
- Collaborate with internal stakeholders and external partners to deliver cohesive and impactful messaging.
- Monitor, analyze, and report on campaign performance, KPIs, and marketing ROI.
- Utilize data insights to optimize marketing strategies and improve effectiveness.
- Establish metrics and dashboards to track progress against organizational goals.
- Manage relationships with media agencies, creative vendors, and external partners.
- Oversee media planning and buying to maximize reach, efficiency, and return on investment.
- Negotiate contracts and ensure performance standards are met.
- Partner with lending, business development, and operations teams to align marketing initiatives with business priorities.
- Collaborate with internal teams to support product launches, promotions, and growth initiatives.
- Support the development and execution of enterprise-wide brand strategy.
- Oversee planning and execution of key events, including the annual meeting and community engagement initiatives.
- Ensure events effectively promote the brand, enhance member relationships, and support business development goals.
Requirements
- Bachelor's Degree in Marketing or related field required
- 7+ years of progressive marketing experience, with leadership experience preferred
- Proven success leading multi-channel marketing campaigns and driving measurable results
- Outstanding communication and presentation skills
- Excellent analytical, reasoning and problem-solving skills
- Exceptional strategic thinking with the ability to translate market opportunities into actionable business plans.
- Experience using an MCIF preferred
Preferred
- Leadership experience preferred
- MCIF experience preferred
Benefits
- Excellent benefits (as noted in company profile)
L&N Federal Credit Union
At L&N, our mission statement is âBringing people together, enriching their quality of life, and building permanent relationships." This statement is not just true for our members, but also our employees. Since 1954, L&N has served the community and provided our employees with rewarding and dependable careers. If youâre interested in working (full-time or part-time) for a growing, service oriented financial institution with excellent benefits, we would love to hear from you!L&N Federal Credit Union works closely with our members, communities and employees to advance a company culture that embraces diversity and welcomes ideas and perspectives from all cultures. Creating a diverse workplace that reflects our broader community is a strategic business priority.
Traffic Signals
Monthly Visitors
101.2K
Traffic Source Mix
Search
16%
Direct
52.6%
Referral
31%
Social
0.3%
Paid
0.1%
Headcount Trend
Current headcount: ~216
