Responsibilities

• Develop and execute comprehensive marketing strategies that support company growth, customer engagement, and revenue objectives.
• Identify market trends, competitive opportunities, and customer insights to guide strategic decision-making.
• Partner with executive leadership to align marketing initiatives with overall business goals.
• Oversee brand strategy, positioning, and messaging across all Forward Corporation business units.
• Ensure consistency and integrity of each brand across all customer touchpoints.
• Strengthen brand awareness, customer loyalty, and market presence.
• Manage relationships with advertising agencies, media partners, digital vendors, and other marketing service providers.
• Oversee traditional and digital advertising efforts, including radio, television, social media, search marketing, streaming platforms, and other emerging channels.
• Develop and manage marketing budgets, ensuring effective allocation of resources and measurable return on investment.
• Lead digital marketing initiatives, including social media, email marketing, website strategy, online advertising, and content development.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field required; Master's degree preferred.
• Minimum of 7-10 years of progressive marketing leadership experience.
• Experience leading marketing efforts across multiple brands, locations, or business units strongly preferred.
• Experience in retail, convenience store, food service, hospitality, or other consumer-facing industries preferred.
• Strong understanding of brand management, digital marketing, advertising, and customer engagement strategies.
• Demonstrated success managing budgets, vendors, and agency relationships.
• Excellent leadership, communication, and interpersonal skills.
• Strong analytical, strategic thinking, and problem-solving abilities.
• Proven ability to drive results and influence organizational growth.

Preferred

• Master's degree preferred.
• Experience with multi-brand portfolio across diverse industries is preferred.