Responsibilities

• Serve as the senior Finance partner to Marketing and Digital leadership, shaping growth strategy, investment allocation, and long-range priorities.
• Lead the financial strategy and decision-support agenda for Marketing and Digital, ensuring investments are grounded in clear economics, measurable outcomes, and enterprise priorities.
• Build and refine frameworks to evaluate marketing effectiveness, including ROI, payback, and incrementality
• Translate marketing, digital, customer, and financial data into actionable insights and executive recommendations that improve performance across channels.
• Lead financial evaluation of major campaigns, promotions, tests, and growth initiatives, including go/no-go recommendations and post-investment performance reviews.
• Partner with Marketing, Digital, Operations, and Data leaders to shape pricing and promotional strategy through modeling of elasticity, mix, customer behavior, and competitive positioning.
• Establish financial rigor around the test-and-learn agenda, including prioritization, measurement standards, and scalable approaches for evaluating results.
• Own the Marketing financial planning process, including the annual budget, monthly forecasts, long-range planning, scenario analysis, and ongoing investment reallocation.
• Work closely with Marketing leadership to build long-term strategic plans and business cases to support presentations to senior leadership and the Board of Directors.
• Direct and support various initiatives to improve and enhance financial processes, data visualization, reporting, etc. through Power BI, Planful and Excel.

Requirements

• Minimum of 10 years of progressive Finance experience, including meaningful leadership responsibility; experience in a multi-unit, retail, restaurant, consumer, or high-growth business strongly preferred.
• Significant experience directly supporting Marketing, Digital, e-commerce, or other growth functions, with demonstrated ability to influence investment and commercial decisions.
• Bachelors degree in Finance, Accounting, Economics, Business, or a related field; MBA or advanced degree preferred.
• Proven people leadership, team-building, coaching, and talent-development experience, including leading teams through growth and change.
• Deep expertise in budgeting, forecasting, long-range planning, investment analysis, and financial modeling.
• Demonstrated experience evaluating marketing effectiveness, promotions, pricing, customer economics, or digital-channel performance.
• Advanced Excel skills and strong experience with financial planning, reporting, and visualization tools such as Power BI, Planful, or similar systems; R and/or Python experience a plus.
• Strong executive presence and the ability to communicate complex analysis clearly, influence senior stakeholders, and drive decisions across functions.
• Excellent strategic thinking, problem solving, project leadership, and analytical skills.
• Experience using advanced statistical analysis or modeling to draw insights from large datasets is a plus.

Benefits

• Medical, Dental & Vision Insurance
• Domestic Partnership Benefits
• Paid Parental Leave
• FSA and HSA with Employer Contribution
• Commuter Benefit Program
• Retirement Savings 401(k) WITH company match
• Employee Assistance Program
• Paid Time Off
• Discount Program
• Flexible Work Schedule