Responsibilities

• Own the marketing content and program calendar with a single measure of success: qualified leads delivered to Sales.
• Build and manage lead magnets, gated content, email nurture sequences, and landing pages that convert.
• Partner with Sales leadership to understand what messaging and proof points move deals forward, and translate that into content.
• Track and report on lead volume, source, and quality — tightening the content-to-pipeline connection over time.
• Personally write or closely edit high-stakes copy — website, campaigns, sales collateral, thought leadership — ensuring it is sharp, attention-catching, and on-brand.
• Set the editorial and messaging standard the Marketing Associate and vendors execute against.
• Develop content tracks that support company priorities: new service launches, attracting specific target-client profiles, and conference visibility.
• Build go-to-market content and campaigns for new service launches, in partnership with division leaders.
• Develop messaging and targeted campaigns to attract specific types of client prospects aligned to company growth goals.
• Ensure consistent positioning across web, sales materials, paid media, and PR.

Requirements

• 5+ years of B2B marketing experience, ideally within an agency or professional services environment.
• A strong, provable copywriting instinct — you can write copy that stops the scroll and drives action, not just describes a service.
• Experience managing external agencies or vendors (paid media, PR, creative) and holding them to performance standards.
• Comfortable owning both strategy and hands-on execution — this is a builder's role, not a delegator-only role.
• Experience supporting a sales team directly, with a clear understanding of what turns content into pipeline.
• Experience owning a marketing budget and reporting on CAC/ROI, with a track record of reallocating spend toward what actually works.
• Organized and metrics-minded, but never loses sight of the story and the “why” behind the numbers.