Responsibilities

• Plan, build, launch, and optimize multi-channel marketing campaigns across email, digital advertising, social media, content, webinars, and events
• Develop and execute the marketing strategy aligned with company growth objectives, service offerings, and target markets
• Translate Entelligence's brand, messaging, and positioning into campaigns, collateral, content, and applied marketing assets
• Lead, develop, and manage the marketing team, establishing priorities, performance expectations, and professional development plans
• Build annual marketing plans, budgets, and operational objectives that support business growth
• Monitor industry trends, competitive activity, and customer insights to identify new growth opportunities and refine marketing strategy
• Develop and maintain a library of sales enablement materials, presentations, case studies, and messaging that support business development and customer engagement
• Translate positioning and value propositions into practical assets that can be used in conversations with ISVs and channel partners
• Develop and optimize the end-to-end lead journey by partnering with Sales to define lead qualification and MQL-to-SQL transition criteria, while designing targeted nurture and re-engagement programs that drive qualified pipeline growth
• Manage external agencies, contractors, and marketing vendors while ensuring quality, budget adherence, and measurable outcomes

Requirements

• Experience supporting partner-led or channel-driven go-to-market models
• 5yrs+ experience managing marketing operations for consulting services or information technology environments
• 2yrs+ additional experience leading or managing marketing functions in a B2B environment
• Experience driving demand generation and pipeline growth for consulting services or information technology audiences
• Experience working closely with sales or revenue teams in a growth-oriented organization
• Strong expertise with marketing tools, CRM systems, and campaign execution platforms
• Ability to manage multiple initiatives and priorities simultaneously
• Familiarity with enterprise sales cycles and account-based marketing strategies
• Experience building or scaling marketing programs in a growing organization
• Experience working with data-driven marketing and performance measurement