Director – Marketing, Digital & eCommerce at Kohler Co. | Kohler, WI | $167K/yr – $268K/yr

Kohler Co.

Director – Marketing, Digital & eCommerce

Kohler, WI (On-site)

$167K/yr – $268K/yrDirector/Executive10+ years expFull time

Posted 3 months ago

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Job Summary

Own digital commerce growth and channel strategy across Kohler’s owned and partner marketplaces to maximize revenue and shelf performance.

Own Digital Shelf, Conversion & Brand Expression
Must-have: 10+ years in Digital Marketing/eCommerce with proven revenue ownership
Standout: Experience driving cross-functional, test-and-learn programs with major retailers

Job Description

Responsibilities

Drive eCommerce Growth & Channel Strategy
Own Digital Shelf, Conversion & Brand Expression
Lead Search & Discovery (SEO, GEO, AEO)
Elevate Kohler.com & Scalable Content Ecosystem
Drive Performance Through Analytics, Testing & Cross-Functional Leadership
Lead 3P Authorized eTailer and Marketplace Marketing Strategy & Digital Brand Protection
Leadership & Collaboration

Requirements

Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
10+ years of experience in Digital Marketing, eCommerce, or Channel Marketing, with demonstrated ownership of digital revenue and/or P&L.
Proven track record of driving eCommerce growth and profitability across owned and retail channels, including expertise in search ecosystems (SEO, retailer search, AI-driven discovery) and digital shelf/PDP performance.
Experience leading channel-specific merchandising and assortment strategies, managing complex product catalogs, and scaling performance across multiple SKUs and platforms.
Demonstrated ability to drive performance through data, testing, and cross-functional influence, including building test-and-learn programs and influencing partners without direct ownership (e.g., retail media, pricing).
Experience operating within major retailer and marketplace ecosystems (e.g., Amazon, Home Depot, Lowe’s), with a strong understanding of platform-specific search, content, and conversion dynamics.
Experience building or transforming digital commerce capabilities, including scaling content ecosystems, analytics frameworks, or omnichannel operating models.
Travel to customers, suppliers, trade shows and in-market events as needed, approximately 10%.

Preferred

Experience leading cross-functional teams across marketing, product, and technology
Familiarity with AI-driven discovery and personalization

Benefits

day 1 benefits
competitive total rewards package
health and wellbeing
career growth and development opportunities
diverse and inclusive workplace
strong culture of innovation

Kohler Co.

We’re a community of creators. Status quo busters. Difference makers. For more than 150 years, we’ve built our business on a singular mission—helping people live gracious, healthy, and sustainable lives. Thanks to the passion, craftsmanship, and ingenuity of our associates around the world, our business has expanded across the globe with a diverse portfolio of brands. Today, we’re one of America’s oldest and largest privately held companies. We manufacture smart kitchen & bath products and host world-class hospitality experiences. At 30,000 strong, we’re the driving force behind so much meaningful progress as we strive to #BecomeMoreAtKohler—individually and together. We’re unafraid of bold action and inspired to design better tomorrows. Here’s to the next 150 years. Learn more about Kohler's hiring practices to help you avoid recruitment fraud: https://www.kohlercompany.com/careers/how-we-hire/recruitment-fraud/

Kohler, Wisconsin, USA

14K employees (1,126 in marketing)

www.kohlercompany.com/careers