Responsibilities

• Social Media and Content
• Develop and manage a monthly and annual content calendar for Instagram and Facebook (@dermrochester)
• Create and publish organic content 3x per week including Reels, before/after showcases, educational content, provider spotlights, and "edu-tainment" posts (Assignable)
• Plan and coordinate video content including provider "About Me" features, fun facts, fact-or-fiction segments, and staff-related content
• Collaborate with clinical and administrative staff to source authentic, on-brand content
• Coordinate with CGI on paid social ad strategy (IG/FB/YouTube), ensuring creative alignment and campaign performance review
• Digital Advertising and SEO
• Serve as the internal point of contact for CGI on all paid advertising campaigns (IG, FB, YouTube)
• Develop and maintain an advertising calendar for the remainder of the year and annually going forward
• Monitor campaign analytics and provide regular performance summaries to leadership

Requirements

• Bachelor's degree required in Marketing, Business Administration, Communications, or related field.
• 3–6 years of experience in marketing, preferably in healthcare, wellness, or a patient-facing service industry.
• Proven experience managing social media accounts with measurable growth and engagement
• Hands-on experience with email marketing platforms (Constant Contact or equivalent)
• Strong written and verbal communication skills with ability to produce compelling, on-brand copy
• Ability to manage multiple projects, deadlines, and vendor relationships simultaneously
• Proficiency in basic graphic design and video editing tools (Canva, CapCut, Adobe, or similar)
• Photography and video content creation skills, with an eye for composition and lighting suitable for social and before/after content.
• Understanding of HIPAA-compliant marketing practices, particularly around before/after content and patient testimonials.
• Ability to identify legal/regulatory risk in marketing content (e.g., AI-generated or AI-edited imagery, advertising claims, testimonial use) and partner with legal counsel to ensure compliance.

Preferred

• Experience in dermatology, plastic surgery, med spa, or aesthetics marketing preferred.
• Experience working with patient engagement or CRM platforms (Bonsai, Patient Point, or similar) preferred.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off