Responsibilities

• Lead the development and implementation of total beverage marketing strategies aligned with the overall customer strategy, fully leveraging the Coca-Cola value bundle.
• Utilize consumer insights, trends, brand ideas, national marketing initiatives, and internal tools/resources to support customer strategies and drive increased consumer preference.
• Construct and deliver annual marketing calendars that shape and contribute to the customer’s long-term planning process.
• Conduct customer marketing stewardship reviews to ensure alignment and progress toward strategic goals.
• Present compelling selling stories by delivering the “What” (consumer and industry insights), “So What” (implications for the customer brand and category), and “Now What” (actionable recommendations).
• Identify and leverage customer-specific and channel marketing opportunities by prioritizing and capitalizing on channel, customer, and shopper insights while linking them to brand strategy.
• Provide customer business and opportunity assessments, including competitive analysis and recommendations for future growth and market integration.
• Develop and maintain long-term customer partnerships, owning senior-level marketing relationships.
• Act as a champion for both customer and Coca-Cola imperatives, driving alignment and delivering on growth objectives.
• Build strong working relationships with internal channel owners, creative/agency partners, and external stakeholders to accelerate delivery and improve activation quality.
• Collaborate closely with Sales and Operations cross-functional teams to strengthen partnerships and drive business results.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 8+ years of experience in marketing, customer marketing, or shopper marketing, preferably within the consumer packaged goods (CPG) or beverage industry.
• Proven ability to develop and execute strategic marketing plans that drive customer value and business growth.
• Strong understanding of consumer insights, shopper behavior, and industry trends, with the ability to translate insights into actionable strategies.
• Demonstrated success in building and maintaining senior-level customer relationships.
• Exceptional project management, communication, and collaboration skills.
• Experience working with cross-functional teams, including Sales, Brand, Digital, and Analytics.

Nice to have

• MBA is preferred
• Entrepreneurial mindset with a focus on innovation
• Strong project management, communication, and collaboration skills (preferred)

Benefits

• full range of medical, financial, and/or other benefits, dependent on the position, is offered.