Responsibilities

• The Director, Marketing - Curlsmith owns the Global Brand building and the US + Canada P&L. The individual is meant to provide leadership, strategic direction, and business delivery of Curlsmith. This includes setting strategic direction, branding, launching innovation, commercial activation, collaborating closely with our key retail customers, product development, and direct-to-consumer marketing, always ensuring high returns on investment, and working closely with operations and shared services to ensure efficiency.
• Leads and is directly responsible for a team of 7 across Global Integrated Marketing, Local Brand Marketing (go to market), DTC, and Brand & Product Education; partners closely and advises dedicated shared resources supporting Curlsmith, including paid media, creative, creative project management, finance, sales, trade marketing, field and education.
• Manages subordinate supervisors and non-supervisory employees in accordance with Helen of Troy’s policies. Responsible for the overall direction, coordination, and evaluation of the department. Interviews, hires, and trains employees. Evaluates quality of work, conducts performance appraisals, and counsels employees. Addresses complaints and resolves problems.
• Lead all aspects of the Curlsmith marketing and business strategy, annual and long-term planning, including strategic direction and brand positioning. Ensure growth on the top and bottom line of the portfolio and each business and prioritize efforts accordingly to improve growth.
• Partners with Global Product Innovation to ensure the readiness of key product launches to support the strategic plan.
• Accountable for commercial innovation (e.g. claims, platforms, collaborations, etc.).
• Owns global brand building and positioning; accountable for setting and maintaining Brand foundational elements – vision, mission, purpose, equity pyramids, brand hearts, style guides
• Accountable for stewarding brand equity throughout commercial plans (e.g. branding, advertising, collateral)
• Partners closely with the Creative Director to ensure all creative outputs are on strategy and brand.