DIRECTOR OF MARKETING at Crescent Hotels & Resorts | Tempe, AZ

Crescent Hotels & Resorts

DIRECTOR OF MARKETING

Tempe, AZ (On-site)

Salary Not AvailableDirector/Executive3+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own hotel and F&B marketing programs across multiple outlets and upcoming openings, driving direct bookings, occupancy, and local engagement through integrated campaigns, social content, and community activations.

F&B Marketing: Lead strategy, campaigns, and execution for all five outlets and new openings.
Launch & Promotions: Build pre-opening buzz, waitlists, grand openings, and event programming to boost visits.
Digital & Social: Oversee social content, influencer partnerships, and performance marketing to grow reach and guest traffic.

Job Description

Own hotel and F&B marketing programs across outlets and upcoming openings, driving direct bookings, occupancy, and local engagement through integrated campaigns, social content, and community-focused activations.

F&B Marketing: Lead strategy, campaign planning, and execution for Terra Tempe Kitchen & Spirits, Skysill Rooftop Lounge, Cup of Joe Market Café, Sushi by Bou, and Capriotti’s openings.
Launch Campaigns: Build pre-opening buzz, waitlists, and grand-opening moments for new concepts.
Promotions & Events: Create seasonal promos, happy hours, special events, and programming activations to drive local traffic.
Community & Partnerships: Build a loyal local following via influencer partnerships, community events, and neighborhood storytelling.
Content Collaboration: Partner with outlet managers, promoters, and chefs to showcase menu launches and seasonal ingredients.
Reservations & Operations: Oversee OpenTable/Resy initiatives and coordinate with ops to maximize covers during peak dayparts.
Brand Collateral: Develop menus, table tents, digital assets, and signage reflecting each outlet’s brand energy.

Hotel Marketing & Brand Strategy: Own comprehensive hotel marketing plan aligned with occupancy, ADR, and revenue goals.
Brand Identity: Champion Westin well-being philosophy and elevated tone across all communications.
Direct Bookings & Packages: Partner with Commercial team to drive direct bookings and Brand.com contributions.
Brand Partnerships: Coordinate with Crescent Corporate Marketing and Marriott teams; leverage resources and co-op opportunities.
Content & Platforms: Manage Marriott brand platforms with accurate, conversion-focused content.
PR & Activations: Identify PR-worthy programming and activations, coordinate media visits and press opportunities.
B2B Marketing: Develop initiatives supporting group sales, meetings, and events.

Social Media Strategy: Develop and manage hotel/outlet social strategies across Instagram, Facebook, and emerging platforms.
Content Production: Oversee on-brand photography, video, Reels, and Stories; reflect property energy.
Influencer & Community: Build relationships with local influencers and campus creators to amplify reach.
Engagement & Voice: Monitor engagement and maintain a consistent brand voice across platforms.

Digital Marketing & PPC: Lead the relationship with digital agency partners for SEO, PPC, display, and social ads.

Crescent Hotels & Resorts

At Crescent Hotels & Resorts, we believe success is the product of direct contact and experience. This guiding principle drives every aspect of hotel operations throughout Crescent. Recognized as one of the industry's top third-party hotel management companies, Crescent is committed to delivering excellence in hotel operations, profitability, and guest service through a hands-on approach and practical experience. Crescent’s foundational service offering is third-party hotel management of upper upscale full-service and luxury hotels and resorts in the US and Canada. The portfolio includes luxury lifestyle assets as well as hotels and resorts within the premier brands by Marriott, Hilton, and Hyatt. At Crescent, we are more than just a collection of hotels, we are a progressive company determined to be the employer of choice in the hospitality industry. Strong core values related to customer service and associate satisfaction account for the continued success of our company. Crescent seeks and recruits energetic, innovative individuals who have a desire to work in a results-driven environment. Our success is the direct result of everyone working together toward a common goal: To deliver exceptional service to our valued guests and provide a high quality work environment for our associates. At Crescent Hotels & Resorts, we expect our leaders to embrace an entrepreneurial spirit, strive to execute flawlessly and recognize our most important asset is our PEOPLE. We know our associates look to their leaders to embody the corporate culture. Our leaders’ passion and dedication will inspire you who, in turn, will share that enthusiasm with our guests.

Founded in 2001

Fairfax, Virginia, USA

1.1K employees (29 in marketing)

www.crescenthotels.com