Director of Marketing at CoralTree Hospitality | South Carolina, USA | $90K/yr – $110K/yr

CoralTree Hospitality

Director of Marketing

South Carolina, USA (On-site)

$90K/yr – $110K/yrDirector/Executive7+ years expFull time

Posted 4 months ago

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Job Summary

Drive multi-property hospitality marketing strategy and execution across branding, digital/demand channels, and owner relations to maximize direct revenue and guest loyalty.

Own multi-property marketing strategy aligning identity, audience, and market positioning.
Must-have: 7+ years in hospitality marketing with digital, social, and PR experience.
Standout: Cross-functional leadership coordinating agencies, revenue, and operations for direct revenue growth.

Job Description

Responsibilities

Own multi-property marketing strategy aligning identity, audience, and market positioning.
Build and maintain brand awareness through cohesive storytelling across all platforms.
Plan and execute professional photography and videography shoots to support brand and campaign needs.
Cultivate relationships with media, influencers, and local partners to promote both properties.
Develop influencer partnerships and itineraries to amplify brand reach.
Oversee digital advertising campaigns across paid search, display, and paid social channels.

Requirements

Bachelor’s degree in Marketing, Business, or a related field.
7+ years of marketing leadership experience in hospitality, luxury travel, or vacation rentals.
Proven success in digital marketing strategy, paid media management, social media, and PR.
Experience managing external agency relationships and holding partners accountable to performance targets.
Strong analytical skills with proficiency in Google Analytics, CRM platforms, and marketing reporting.
Experience owning or managing a marketing budget, including forecasting and invoice management.

Preferred

Experience in vacation rental, short-term rental, or mixed-use resort marketing (as distinct from traditional hotel marketing).
Familiarity with OTA platforms and the nuances of vacation rental distribution.
Experience with owner communications or homeowner relations in a managed vacation rental context.
Familiarity with tools in CoralTree’s tech stack: AiDaptive, Revinate, HubSpot, Track, or comparable platforms.
Experience marketing across multiple properties or brands simultaneously.
Experience working with luxury resort branding and lifestyle positioning.

Benefits

Group medical, dental, vision, life, and disability benefits.
Pre-tax flexible benefit plan for healthcare and dependent care reimbursement.
Employee Assistance Program (EAP).
Paid time off and sick time.
401(k) plan with company match.
Team member room night program.

CoralTree Hospitality

At CoralTree Hospitality, we create and manage properties that are woven deep into the fabric of each community where we operate, where guests can experience a true sense of place, and find delight and belonging. We deliver distinctive, memorable experiences that celebrate the surroundings, culture and community of each property. We are a collection of uniquely positioned lifestyle hotels and resorts in diverse locations offering extraordinary facilities and services. Our solutions-based approach to boutique and independent hotels, as well as larger brands, elevates the guest experience to one of connection and inspiration. CoralTree’s focus on the management of one-of-a-kind properties with consistently excellent financial performance is what separates our management company from traditional hotel owners and operators. The goal of CoralTree is to bring value to owners through property performance and culture. We are committed to optimizing the value of every hotel through operational excellence and memorable guest experiences.

Englewood, Colorado, USA

2.4K employees (43 in marketing)

www.coraltreehospitality.com