Responsibilities

• Lead the development and execution of digital marketing strategies focused on student recruitment and enrollment growth
• Own and optimize the enrollment funnel (awareness → inquiry → tour → application → enrollment)
• Partner with admissions teams to align marketing efforts with enrollment targets
• Lead the development and execution of comprehensive digital marketing strategies aligned with business goals
• Own key growth metrics including customer acquisition, conversion rates, and ROI
• Develop and manage the overall online marketing roadmap and campaign calendar
• Oversee end-to-end execution of multi-channel campaigns across paid and organic platforms (e.g., social media, online advertising, content marketing)
• Continuously monitor, analyze, and optimize campaign performance to maximize efficiency and return on investment
• Implement A/B testing and performance optimization strategies
• Analyze marketing performance data and translate insights into actionable strategies

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field
• 5+ years of experience in digital marketing, with at least 1–2 years in a leadership or managerial role
• Experience in private school, K-12 education, or enrollment marketing strongly preferred
• Proven track record of driving growth through digital marketing strategies
• Strong expertise in paid media, social media, and multi-channel campaign management
• Advanced analytical skills with experience using tools such as Google Analytics and marketing dashboards
• Experience managing budgets and optimizing marketing spend
• Excellent leadership, communication, and project management skills
• Ability to thrive in a fast-paced, data-driven environment

Preferred

• Experience in private school, K-12 education, or enrollment marketing strongly preferred