Responsibilities

• Own the strategic direction and execution of marketing for CGS Nexus’ Contact Center and BPO service offerings.
• Define and refine value propositions and messaging frameworks specific to ICPs at different types of prospective clients, from SMB to large enterprise, and across a wide range of industry verticals.
• Translate operational capabilities into clear, compelling value propositions with outcomes-based proof points that demonstrate efficacy in time-to-value, efficiency in cost-to-serve, improvements in CS and other key market narratives.
• Design and optimize multi-channel demand generation and ABM campaigns.
• Create thought leadership, case studies, and service briefs.
• Manage digital marketing channels focused on lead quality and conversion.
• Partner closely with Sales leadership to deliver content and enablement tools that help CGS Nexus win in competitive evaluation against other BPO partners.
• Participate in and help support discovery calls, presentations, and proposals in order to continuously optimize CGS Nexus’ go-to-market based on data-driven inputs.
• Track pipeline metrics in detail from performance of the marketing funnel through to revenue progression and acceleration, using Salesforce as the source of truth and mining data for insights that empower continuous optimization of Marketing and Sales tactics.
• Identify new high-potential verticals and geographic markets based on CGS Nexus’ unique capabilities, footprint and credentials.

Requirements

• 8+ years B2B marketing experience in BPO, CX, or services
• Proven demand generation success
• Strong understanding of enterprise sales cycles
• CRM and marketing automation proficiency