Responsibilities

• Develop and execute an annual communications plan, including PR strategy, media outreach, and crisis communications, in alignment with the property’s marketing and revenue goals
• Build, manage, and maintain strong relationships with local, national, and international media contacts, including travel, lifestyle, food & beverage, design, and luxury trade press
• Oversee the PR agency relationship, directing pitching strategy, story angles, media priorities, and performance expectations
• Serve as the hotel’s primary spokesperson and manage all inbound media inquiries, interview requests, and press visits, ensuring responses within 24 hours
• Prepare and approve press releases, media kits, messaging frameworks, and editorial content for all targeted media channels
• Plan and host press trips, media FAMs, and journalist site visits that showcase the resort’s distinct offerings and brand pillars
• Collaborate with IHG’s regional and global PR offices on brand-aligned storytelling and cross-property media opportunities
• Own the hotel’s overall brand voice, creative direction, and visual identity standards across all consumer-facing channels
• Lead the development and production of high-quality marketing content, including photography, video, and written editorial, in partnership with creative agencies and in-house resources
• Direct the annual property marketing plan, outlining seasonal campaigns, promotional strategies, and key initiatives across all segments including leisure transient, luxury consortia, group, and F&B

Requirements

• Minimum of 7–10 years of progressive marketing and communications experience within the luxury hotel, resort, or luxury lifestyle brand space, with at least 3 years in a leadership role
• Demonstrated track record of developing and executing integrated marketing campaigns that drive measurable brand awareness and revenue results
• Deep network of media, influencer, and agency contacts within the luxury lifestyle, travel, and hospitality space
• Strong expertise in public relations with hands-on experience managing PR agencies and executing earned media strategies at a flagship or flagship-equivalent property
• Proficiency across digital marketing disciplines including social media management, paid media, SEO/SEM, email marketing, and website content
• Exceptional written and verbal communication skills, including the ability to craft compelling brand narratives for diverse audiences and channels
• Experience managing marketing budgets, agency relationships, and creative production workflows
• Familiarity with tools such as Sprout Social, Adobe Creative Suite, Canva, and property CRM or email marketing platforms
• A refined aesthetic sensibility and intuitive understanding of the luxury consumer
• Collaborative, proactive, and highly organized with the ability to manage multiple priorities in a fast-paced, pre-opening or high-growth environment