Director of Marketing and Communications

Peoria, IL (On-site)

$65K/yr – $70K/yrDirector/ExecutiveFull time

Posted 6 days ago

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Job Summary

Own and direct the Museum’s external marketing and communications efforts, shaping brand, media relations, digital strategy, and audience growth while leading the Marketing and Communications team and managing budgets and vendors.

  • Define and drive integrated campaigns across print, digital, and social channels.
  • Lead budgeting, staff development, vendor relations, and performance evaluations to maximize impact.

Job Description

Responsibilities

  • The Director of Marketing and Communications leads the development and execution of the Museum’s comprehensive external marketing and communications strategy. This role drives brand awareness, audience engagement, attendance growth, media visibility, and revenue support.
  • Reporting to the Chief Operating Officer, the Director oversees media relations, advertising, digital strategy, website management, social media, graphic design, and all external communications. The role also leads the marketing team, manages budgets, evaluates campaign performance, and ensures that every public-facing message reflects the excellence and innovation of the Museum.
  • Lead the creation and curation of compelling content across print, digital, video, and social platforms.
  • Oversee production of brochures, publications, website content, social campaigns, signage, photography, and multimedia assets.
  • Ensure brand consistency and high visual standards across all channels.
  • Ensure marketing materials meet accessibility standards and reflect the Museum's commitment to serving diverse audiences.
  • Manage the Museum’s website strategy, design, and maintenance to ensure a dynamic and user-friendly experience.
  • Drive social media engagement and digital storytelling initiatives.
  • Cultivate strong relationships with local, regional, and national media to secure impactful coverage.
  • Strategically purchase and manage advertising across traditional and digital platforms.

Requirements

  • Bachelor’s degree required (Journalism, Communications, Marketing, or related field preferred).
  • Minimum five years of experience writing and editing across print and digital platforms.
  • Demonstrated success developing and implementing marketing strategies with measurable results.
  • Exceptional writing, editing, and visual storytelling skills.
  • Strong knowledge of local, regional, and national media landscapes.
  • Experience managing advertising and vendor relationships.
  • Ability to evaluate and integrate innovative media technologies.
  • Strong project management skills with the ability to prioritize and meet deadlines.
  • Proficiency in Microsoft Office and standard business applications.

Preferred

  • Nonprofit experience preferred.
  • Collaborative leadership style with supervisory experience preferred.

Benefits

  • Benefits: * 403(b) * Dental insurance * Employee discount * Health insurance * Health savings account * Life insurance * Paid time off * Retirement plan
Peoria Riverfront Museum logo

Peoria Riverfront Museum

The only multidisciplinary museum of its kind in the nation, the Peoria Riverfront Museum uses art, science, history, and achievement to inspire confidence, lifelong learning and talent. Since opening in 2012, the privately funded museum has provided nearly one million experiences through major exhibitions, a permanent collection, interactive galleries, a dome planetarium, giant screen theater, and educational programming including curricula-related experiences for all students. The AAM-accredited, Smithsonian-affiliated nonprofit museum is supported by more than 4,000 members and donors. The private museum is housed in a county-owned LEED Gold-certified building on a campus overlooking the Illinois River.

Founded in 2012
Peoria, Illinois, USA

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