Director of Marketing and Communications

Chicago, IL (On-site)

$75K/yr – $100K/yrDirector/Executive5+ years expFull time

Posted 3 days ago

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Job Summary

Own and drive the school’s marketing and communications strategy, overseeing newsletters, social media, website, and brand consistency, while collaborating on advancement campaigns and crisis communications.

  • Oversee content creation for admissions, newsletters, and events
  • Lead video, design, and web updates with a focus on Montessori messaging

Job Description

Responsibilities

  • Develop and execute an annual marketing and communications strategy aligned with the school’s mission, Montessori philosophy, and enrollment goals
  • Write, edit, and publish a weekly newsletter for parents/families
  • Write, edit, and publish a separate weekly newsletter for teachers and staff
  • Craft clear, engaging copy for admissions and advancement materials, announcements, press releases, and event communications
  • Maintain a consistent institutional voice and brand standards across all communications
  • Manage and grow the school’s social media accounts (e.g., Facebook, Instagram, LinkedIn, YouTube), including content calendars, posting, and community engagement
  • Monitor social media analytics and adjust strategy based on performance
  • Respond to or route inquiries and comments in a timely, professional manner
  • Serve as webmaster: maintain, update, and troubleshoot the school website
  • Ensure content accuracy, functionality, accessibility, and SEO best practices

Requirements

  • Bachelor’s Degree required in Marketing, Communications, Journalism, or related field
  • Minimum of 5 years of professional experience in marketing, communications, or a related field
  • Excellent writing, editing, and proofreading skills, with the ability to adapt tone for different audiences
  • Demonstrated strategic thinking and planning ability
  • Hands-on experience producing and editing video content
  • Proficiency in graphic tools (e.g., Adobe Creative Suite, Canva, or similar)
  • Experience managing organizational social media accounts and analytics
  • Strong project management skills with the ability to juggle multiple deadlines
  • Familiarity with or willingness to learn Montessori philosophy and terminology
  • Experience in an independent school, nonprofit, or mission driven organization

Preferred

  • A collaborative, mission-aligned team player
  • Detail-oriented with strong organizational and time management skills
  • Comfortable working across a wide age-range community (toddler through Grade 8)
  • Creative problem-solver who can execute independently and take initiative
NBOA: Business Leadership for Independent Schools logo

NBOA: Business Leadership for Independent Schools

Education • Independent Schools • Private School • Business Office • Accounting • Chief Finance OfficerFounded in 1998, NBOA was, and remains, the only national professional association for the independent school business officer in the country. It is the definitive professional association and leading advocate for Independent School Business Officers. Through programs, online tools, and research on emerging issues, NBOA helps to develop solutions for effective and financially sustainable operations in independent schools.Since its inception, NBOA has enjoyed continued success and expansion, with a membership that currently includes over 1,200 schools, representing every region in the country and several sites outside the United States. Today, NBOA member schools’ combined enrollment is about 271,000 students, with combined budgets of more than $6.1 billion.

Founded in 1998
Washington, District of Columbia, USA
28 employees (4 in marketing)

Traffic Signals

Monthly Visitors
12.7K
Monthly Google Ads Budget
$148
Traffic Source Mix
Search
31%
Direct
49.8%
Referral
5.9%
Social
12.2%
Paid
1.1%

Headcount Trend

Current headcount: ~28

Marketing Team

Marketing Team Size
4 (14% of company)
Median Tenure
2.5 years
Marketing Roles Posted (Last 30 Days)
2