Senior Manager, Strategic Communications & PR
The Business of HLTH Podcast
District of Columbia, USA (Remote)
$115K/yr - $130K/yrAgencyFull-timeSenior level4+ years exp.
23 hrs ago
Director of Marketing and Communications, Managing Director
San Francisco, CA (On-site)
$245K/yr – $295K/yrSenior Level10+ years expFull time
Posted 4 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own cross-channel marketing strategy for a financial services institution, shaping brand narrative, stakeholder engagement, and executive communications while anchoring product launches and reputation programs.
- Own marketing strategy across channels and audiences to support business goals.
- Lead brand storytelling and executive-facing messaging to align internal and external stakeholders.
- Drive campaigns from digital to events, coordinating with sales and product for ABM and go-to-market impact.
Job Description
Responsibilities
- Develop and execute integrated marketing strategies across all channels and stakeholder audiences that support Bank objectives and business goals
- Lead narrative positioning and brand storytelling that resonates with members, stakeholders, and employees
- Define marketing and digital roadmaps that align with product launches, member growth, and reputation objectives
- Report on marketing strategy and results to sales, Bank leadership, and Board of Directors
- Build, launch, and drive successful marketing campaigns across digital, email, social, traditional, and emerging channels
- Partnering closely with sales and business leads, develop targeted marketing and product campaigns, utilizing key accounts, ABM, social and other B2B channels
- Lead B2B marketing initiatives and sales enablement programs that equip member-facing teams to succeed
- Manage brand consistency and positioning across the Bank’s channels
- Oversee world-class events and conference experience production that strengthen stakeholder relationships
- Lead digital product team that manages online member portal, corporate website, and company intranet products
Requirements
- 10+ years progressive marketing leadership experience in financial services or mission-driven organizations
- Proven track record building and executing integrated campaigns across multiple channels
- Deep expertise in relationship management, stakeholder engagement and storytelling
- Strong B2B marketing background with demonstrated sales enablement success
- Experience developing narrative positioning, PR, and thought leadership for multiple audience segments
- Proficiency in digital marketing, social media strategy, and emerging channels
- Track record of leading successful events and experiential marketing initiatives
- Demonstrated ability to influence strategy and think beyond marketing function
- Excellence in team leadership and cross-functional collaboration
Preferred
- Experience marketing financial products or digital solutions
- Expertise in reputation management and crisis communications
- Analytics and data-driven decision-making capability
Federal Home Loan Bank of San Francisco
FHLBank San Francisco is a member-driven cooperative helping local lenders in Arizona, California, and Nevada create opportunity and change lives for the better. The tools we provide foster homeownership, expand access to quality housing, seed or sustain small businesses, and revitalize whole neighborhoods.
Traffic Signals
Monthly Visitors
41.2K
Traffic Source Mix
Search
31.5%
Direct
62.6%
Referral
4.5%
Social
0.4%
Paid
0.9%
Headcount Trend
Current headcount: ~420
Marketing Team
Marketing Roles Posted (Last 30 Days)
1
