Responsibilities

• Develop and implement data driven comprehensive marketing strategies that support enrollment growth, retention, and campus visibility
• Lead campus marketing initiatives aligned with institutional priorities and statewide marketing strategies
• Collaborate with campus leadership to identify marketing priorities and strategic opportunities
• Ensure consistent messaging and brand representation across the campus marketing and communication channels
• Support marketing initiatives that promote academic programs, workforce partnerships, and community engagement
• Plan and execute integrated marketing campaigns including digital advertising, social media, print materials, and promotional initiatives
• Oversee the development of marketing collateral such as brochures, flyers, event materials, and promotional campaigns
• Manage social media strategy and content creation to enhance campus engagement and brand awareness
• Support recruitment marketing initiatives that attract prospective students and promote Ivy Tech programs
• Coordinate marketing support for campus events, initiatives, and student engagement activities

Requirements

• Bachelor’s degree in marketing, Communications, Business, Public Relations, or a related field
• Two (2) years of professional experience in marketing, communications, or related field
• Demonstrated experience developing and executing marketing campaigns
• Strong written and verbal communication skills
• Experience with digital marketing platforms and social media management
• Strategic thinking and ability to align marketing initiatives with institutional goals
• Strong project management and organizational skills
• Ability to manage multiple projects and competing deadlines
• Creativity in developing engaging marketing content and campaigns
• Strong interpersonal skills and ability to collaborate across departments

Preferred

• Experience in higher education marketing or public sector communications
• Experience with marketing analytics tools such as Google Analytics, CRM platforms, and content management systems
• Experience managing advertising budgets and campaign performance

Benefits

• Health & Wellness
• - Multiple medical plan options paired with a Health Savings Account with a generous employer contribution
• - Dental plan with no-cost preventive services and coverage for orthodontia
• - Vision plan with low-cost exams and allowances for glasses or contact lenses
• - Employee Assistance Program offering no-cost confidential counseling sessions, legal consultations, financial planning consultations, and other resources
• - Wellness program with opportunities to earn $250 in Wellness Rewards
• - Flexible Spending Accounts for healthcare (limited purpose) and dependent care
• Retirement & Financial Security
• - 10% employer retirement contribution, fully vested after two years
• - Basic life insurance equal to annual salary paid by the College, with optional supplemental coverage