Director, Marketing & Communications

USA (Remote)

$87K/yr – $92K/yrDirector/Executive5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the core narrative and multi-channel strategy that moves GC from concept to impact, directing audience-driven content, brand consistency, and public affairs in a distributed, mission-driven organization.

  • External & Civic Strategy: Architect and supervise national content, PR, and stakeholder outreach to elevate the mission and influence policymakers, journalists, and fundraisers.
  • Content & Operations: Lead daily content, editorial calendars, and end-to-end project management across newsletters, reports, and campaigns with regional coordination.
  • Systems & Leadership: Build scalable brand processes and training, enforce policies, and mentor the communications team to ensure fast, accountable execution.

Job Description

Own and orchestrate GC's multi-channel communications strategy aligned with a student-centered pro-democracy mission; lead audience-focused digital growth, narrative consistency across channels, and cross-team workflows.

  • External Communications & Marketing Strategy: Architect multi-channel campaigns, supervise national and regional teams, and align content with the mission.
  • Civic Voice & Public Affairs: Define PR roadmap, build media relationships, and craft cohesive narratives across diverse communities.
  • Content Creation & Project Management: Lead daily content, manage the editorial calendar, and oversee end-to-end project delivery for newsletters, reports, and campaigns.
  • Systems, Infrastructure & Organizational Learning: Engineer workflows, align brand strategy across regions, and implement equity-centered training and policies.
  • Leadership & Team Management: Mentor the communications team, including a Social Media Manager and an intern, translating strategy into actionable workstreams.
Generation Citizen logo

Generation Citizen

Generation Citizen (GC) envisions a country where young people are engaged members of their communities and actively participate in democracy. We believe that every student in the U.S. deserves access to a high-quality civics education that prepares them with the knowledge and skills to understand how government works, think critically about issues that affect their communities, and engage constructively in civic life. GC works to achieve this by partnering with schools to support student-led learning while also advocating for the expansion of comprehensive, nonpartisan civics education nationwide.Through community-based civics, GC provides students with opportunities to explore how government and civic institutions function at the local level. Using a hands-on, inquiry-driven curriculum, students identify issues that matter to them, research different perspectives, and collaborate with local stakeholders to better understand and navigate civic processes. This approach strengthens their ability to think critically, communicate effectively, and participate in civic life in ways that align with their own beliefs and interests.Our student-centered approach equips young people with the tools to engage meaningfully in their communities while respecting diverse viewpoints. Generation Citizen is committed to fostering informed, responsible, and engaged civic participants who are prepared to contribute to a thriving democracy.

Founded in 2010
New York, New York, USA
59 employees (2 in marketing)

Traffic Signals

Monthly Visitors
12.9K
Traffic Source Mix
Search
59.7%
Direct
17%
Referral
23.3%

Headcount Trend

Current headcount: ~59

Marketing Team

Marketing Team Size
1 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$50K
Last Raise
$50K
Seed, 13 years ago

Funding History

  • Feb 2013
    Seed • $50K