Responsibilities

• Develop, evaluate, and implement an overall marketing strategy for EPE’s business unit.
• Formulate, direct, and coordinate marketing activities to scope and execute marketing strategies to reach different customer segments.
• Determine and propose innovative ideas as part of EPE’s Business Development Team to help EPE meet growth objectives for customers, sales, and brand awareness.
• Advance EPE’s brand and market position. Following company guidelines, develop and drive consistent EPE branding and messaging content adoption and proliferation.
• Establish and implement marketing plans to increase EPE’s digital and social media presence on platforms like LinkedIn; proactively craft and deliver social media content to amplify voice and thought leadership of key EPE executives.
• Ensure brand consistency in all marketing efforts.
• Manage and maintain EPE’s brand identity and voice through EPE’s webpage design and content; appropriately use graphics, videos, text, and layout to optimize user experience.
• Lead EPE’s business unit market research efforts to assist in developing sales strategies for different markets; develop product positioning and messaging informed by user research, market insights/trends, competitive activities, and product understanding.
• Create and analyze qualitative and quantitative metrics that measure program effectiveness to report to relevant stakeholders. Oversee the business unit aspect of EPE’s Marketing KPI dashboard. Further drive the Marketing Analytics and Insights program, by leading:
• CRM integration.
• Analyzing marketing data and metrics to measure campaign effectiveness.
• Generating insights and recommendations for optimizing marketing strategies.
• Utilizing analytics tools to track ROI and attribution across marketing channels.
• Drive content marketing initiatives, including, but not limited to:
• Creating engaging content for various platforms (blogs, videos, infographics, etc.).
• Developing content marketing strategies to attract and retain customers.
• Collaborating with other teams for content distribution and promotion
• Generate leads through savvy marketing strategies and tactics. Attract prospective clients that lead to company growth through accuracy, clarity, consistency, and relevance.
• Manages brand positioning and messaging across all channels, including generating all business unit marketing materials, including emails, handouts for trade shows, brochures, customer communications, presentations, and other materials.
• Lead product marketing initiatives by developing product/services positioning and messaging strategies, as well as creating sales enablement materials and product collateral

Requirements

• Bachelor of Arts or Bachelor of Science. In certain circumstances, appropriate work/sales experience may substitute for this educational requirement.
• Seven (7) or more years of experience in marketing.
• Relevant marketing experience in the electric utility industry or renewable energy industry.
• Relevant marketing experience working for an engineering consulting organization.
• Strong understanding of branding fundamentals, including brand, product, and thought leadership positioning.
• At least three (3) years’ experience managing direct reports and external vendors.
• Demonstrated experience in web content maintenance utilizing WordPress.
• Demonstrated experience creating and deploying marketing materials for multiple mediums such as graphics, print, photos, and video. Mastery of owned media content deployment across web, email marketing, collateral, and event presence.
• Demonstrated experience in market research and persona development.
• Strong digital marketing experience, including paid and organic social media marketing. Demonstrated experience leveraging platforms like LinkedIn, blogs, and video sites.

Preferred

• Engineering and consulting industry experience is strongly desired.
• Working knowledge of power generation industry and large (commercial and industrial) load development power needs a plus.

Benefits

• Comprehensive health and wellness benefits including medical, dental, and vision.
• Generous PTO and paid holidays
• MyShare Employee Ownership Program
• Work with industry leaders
• 401K, up to a 4% match (100% vested from day 1)