Responsibilities

• Develop and manage a comprehensive organization-wide marketing and communications calendar aligned with fundraising, programs, events, and strategic initiatives.
• Lead strategy and execution for integrated fundraising and awareness campaigns across digital, print, email, website, and social channels.
• Create compelling campaign messaging and donor-centered storytelling that drives engagement and revenue.
• Partner with the Development and Marketing team to support fundraising priorities, donor engagement, stewardship, and acquisition efforts.
• Lead the development of high-quality stories and content highlighting participants, families, alumni, staff, donors, and community impact.
• Develop and maintain organizational messaging frameworks, key messages, talking points, and storytelling guidelines to ensure consistency across audiences and channels.
• Work across the organization to source stories, program updates, photos, and impact data.
• Collaborate with the Chief of Staff to elevate Ambassador Program stories for external audiences.
• Oversee the creation and production of: Monthly email newsletters, quarterly print newsletters, campaign materials and appeals, website content, event collateral and stewardship and donor communications.
• Manage strategy and execution for all external email communications, including donor appeals, newsletters, event marketing, stewardship.
• Lead marketing and communications for all fundraising events and participant communications.
• Partner with development operations to optimize CRM-driven communication strategies and audience targeting.
• Develop and execute an organization-wide social media strategy across platforms including Facebook, Instagram, LinkedIn, and emerging channels.
• Manage content calendars, posting schedules, audience engagement, and performance analytics.
• Oversee paid digital and social campaigns as appropriate.
• Develop strategies to increase awareness, audience growth, engagement, and conversion.
• Develop and implement annual communications strategies that advance organizational awareness, reputation, and strategic priorities.
• Serve as a point of contact for media inquiries and external communications opportunities
• Manage external media relations efforts, including media outreach, press releases, public announcements, and story pitching.
• Serve as a key steward of the organization’s public-facing voice and reputation.