Director of Marketing & Communications at Donor Network West | San Ramon, CA

Donor Network West

Director of Marketing & Communications

San Ramon, CA (On-site)

Salary Not AvailableDirector/Executive10+ years expFull time

Posted 4 months ago

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Job Summary

Drive the marketing and communications program for Donor Network West, aligning branding, media, and digital strategies with organizational priorities and external partners.

Own DNW’s integrated marketing and communications strategy and team.
Must-have: 10+ years of progressive marketing experience with strong digital expertise.
Standout: Leadership across agencies, volunteers, and cross-functional stakeholders.

Job Description

Responsibilities

Responsible for creating, implementing and measuring the success of a comprehensive marketing and communications program that will enhance the DNW’s image and position within the marketplace and the public, facilitate internal and external communications, and strategic oversight for all marketing, communications and public affairs activities and materials.
Ensures consistent communication and articulation of Donor Network West’s branding with desired image and position to internal and external constituencies.
Ensures Donor Network West’s communications, messaging and media objectives align with the Donate Life America, Donate Life California and Donate Life Nevada organizations.
Oversees editorial direction and branding of all DNW publications, collateral materials, promotional items and digital assets. This includes design, selection, production and distribution of materials.
Work with external creative marketing and communications agencies to implement and activate on programs.
Lead a team of marketing and communications professionals including creative services, marketing content, digital marketing, events, fundraising, public relations and internal and external communications.
Oversees all website and digital strategies including website content and digital advertising.
Establish a clear road map to drive the team’s day-to-day and long-term work.
Oversees communication between the organization and third parties, including transplant centers, hospitals, donors, the press, foundations, etc. related to business development. Develops strong, mutually beneficial relationships with Donor Hospital and Transplant Center Public Relations Departments.
Oversees coordination of media interest in DNW and ensures regular contact with target media and appropriate response to media requests. Coordinates with media consultants to develop working relationships with members of the national and regional media outlets.
Oversees all social media and online engagement and drives strategy behind the tone, voice and growth of these platforms.
Articulates Donor Network West’s strategic priorities via an effective communications plan, including independent development of press releases, white papers, and supporting materials.
Ensures that DNW regularly conducts relevant market research, coordinates, and oversees this activity. Oversees trend monitoring.
Provides vision and support for community benefit, social responsibility and fundraising efforts.
Supports regional communications and marketing efforts.
Supports volunteer program through the development and implementation of centralized administration processes.
Oversees the current IT strategies in enhancing the design and functionality of website and web tools.
Represents Donor Network West at events with professionalism
Works to strengthen organizational development, as well as bring solid strategic thinking and communications efforts in assuring that Donor Network West priorities are met.
Works with senior staff, other staff and volunteers to develop and maintain a strategic perspective, based on marketplace and constituent needs and satisfaction, in organizational direction, program and services, and decision-making and ensure the overall health and vitality of DNW.

Requirements

Bachelor’s degree in Marketing, Communications, or other related field required.
10+ years of progressive marketing experience with strong digital marketing experience.
Demonstrable experience in designing and implementing successful marketing campaigns.
Must have ability to travel within the Donor Network West service area by car. Must maintain a valid California driver’s license and current vehicle insurance based on California minimum insurance coverage standards.
Highly organized and resourceful, with excellent written, verbal and presentation communications skills.
Demonstrates tact, maturity, and professionalism in all points of contact.
Possess a high degree of organization, ability to solve problems independently, and work with others in a congenial and collaborative manner.
Demonstrated ability to work with executive management on organizational strategic planning and change initiatives.
Demonstrated ability to lead, plan and manage at both strategic and operational levels.
Demonstrated knowledge of strategic planning and evaluation of websites, digital marketing, writing, editing, print and audiovisual production, branding, marketing and public relations, new media, graphic design, and online engagement.
Proficient in the use of marketing analytics tools and Excel with a proven ability to measure the ROI of marketing channels and campaigns.
Proven track record of hiring, mentoring, and retaining world-class marketing talent to include internal team members, freelance graphic designers, writers, videographers and agencies.
Deep understanding of social media and branding.
Highly skilled at motivating and managing staff.

Donor Network West

Donor Network West is a federally designated nonprofit, 501(c)3, organ procurement and tissue recovery organization (OPO) with headquarters in Northern California and Northern Nevada. Established in 1987, we serve more than 13 million people and connect a donor’s gift to those in need in 45 counties in Northern California and Northern Nevada.Organ, eye, and tissue donation offers the hope to heal. The generous decisions of donors and their families allow us to recover and allocate organs and tissues for transplantation and research. We are able to carry out our mission of saving and healing lives thanks to our partnership with 175 hospitals, doctors, nurses, more than 500 funeral homes and 44 coroners and medical examiners.Donor Network West is proud to be a Donate Life organization and an accredited member of the American Association of Tissue Banks (AATB) and the United Network for Organ Sharing (UNOS). We are additionally members of Donate Life California and Donate Life Nevada.Join our mission: https://www.donornetworkwest.org/careers/

Founded in 1987

San Ramon, California, USA

376 employees (10 in marketing)

www.donornetworkwest.org