Responsibilities

• Develop and execute annual integrated communications and marketing strategies/plans
• Responsible for production of Annual Bulletin, Annual Report, School Handbook, and Curriculum at a Glance publications along with printed and electronic materials to support the Annual Fund and major events
• Oversee content creation and strategies for managing all DCD social media channels
• Oversee production of weekly eNews for current families
• Administer digital asset management system for photos and video
• Assist with creation and dissemination of timely/emergency communications
• Support Development team with communications content creation and strategy
• Help to manage school interactions with the media
• Oversee all videography and photography projects
• Collaborate with all school constituencies, including the parents’ association, faculty, staff, administrative team, and others to help meet their communications needs
• Develop annual marketing calendar to support strategic plan
• Oversee creation of admissions marketing materials including digital and printed advertising, paid social advertising, event invitations, flyers and publicity related to enrollment marketing and retention
• Manage strategy, design, and content of school website
• Oversee creation of publicity for school-wide community events
• As a member of the Advancement Team, support school events and activities as necessary
• Participate in the school community as a contributing member, supporting school events and activities, and participating in weekly duties shared by all faculty and staff
• Manage and mentor DCD’s Marketing and Communications Associate
• Collaborate with Advancement colleagues to ensure the group is coordinating effectively to advance the mission of the school

Requirements

• A bachelor’s degree in marketing, communications, or related field
• 5-7 years of experience working in marketing and/or communications, ideally at an independent school or in higher education
• Strong written and verbal communications skills along with attention to detail and creativity
• Technical familiarity with media tools and platforms including Adobe Creative Suite, Constant Contact, Canva and Wordpress
• Commitment to a collaborative, education-focused work environment
• The ability to establish and maintain constructive relationships across multiple school constituencies
• An eagerness to embrace multicultural perspectives and build an inclusive school environment
• Skill in managing multiple priorities and adapting to changing circumstances as necessary, with confidence and grace

Preferred

Benefits

• Competitive salary and benefits plan