Responsibilities

• Pitch our CEO to local and national media including news segments, business features, podcasts, and industry publications
• Build and maintain relationships with producers, journalists, and editors
• Identify and manage award nominations and applications across business, industry, and leadership categories
• Manage all inbound media requests, protecting the CEO's time while maximizing the right opportunities
• Ghostwrite thought leadership content — LinkedIn posts, op-eds, contributed articles, and potential newsletter content
• Own and evolve the company's core public narratives
• Develop and maintain a crisis communications playbook and serve as the first responder when issues arise
• Reputation Management
• Monitor and manage our presence across Google Reviews, BBB, Trustpilot, Yelp, Glassdoor, Facebook, and emerging platforms
• Respond to negative reviews with speed, professionalism, and brand-consistent tone
• Proactively generate positive press coverage and content that strengthens public sentiment and improves visibility in both traditional and AI-driven search
• Escalate operational issues surfaced through reviews to the appropriate internal teams
• Track review scores and sentiment trends with regular reporting to leadership
• Brand Strategy & Storytelling
• Define and document the brand voice, visual identity guidelines, and messaging framework across our portfolio of brands
• Ensure every piece of content, social post, and public communication reflects the right brand identity
• Deeply understand the unique story, audience, and mission of each brand and translate that into content that cultivates genuine emotional connection
• Conduct competitive and market intelligence — track competitor marketing, industry trends, and emerging opportunities

Requirements

• 5–8 years of experience in marketing, communications, or PR — ideally a mix of both strategic and hands-on execution
• Demonstrated track record of landing media placements (not just pitching — actually getting coverage)
• Experience managing a brand's online reputation and understanding of review platform dynamics
• Strong understanding of SEO principles, content marketing, and social media strategy
• Experience managing freelancers, agencies, or external partners
• A portfolio or examples of brand storytelling, content creation, or PR wins
• AI Fluency (Required)
• - You use AI tools to draft content, generate briefs, brainstorm pitches, analyze data, and accelerate research as a normal part of how you work
• - You understand how to prompt effectively, iterate on AI outputs, and apply human judgment to refine results
• - You have a perspective on how AI is changing search, content discovery, and SEO — and you're already adapting
• - You're curious and experimental — when a new AI tool or workflow emerges, you try it before someone tells you to

Benefits

• Unlimited PTO
• 401k matching
• Health, dental, & vision insurance