Director of Marketing and Communications

Buffalo, NY (On-site)

$70K/yr – $85K/yrDirector/Executive7+ years expFull time

Posted 4 months ago

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Job Summary

Drive marketing and communications leadership at the Buffalo Zoo to grow attendance, engagement, and revenue through multi-channel campaigns and cross-team collaboration.

  • Must-have: Seven+ years in marketing/communications with two years of management experience
  • Standout: Partners with Advancement, Animal Care, Guest Experience, and Conservation Education to hit revenue and engagement goals

Job Description

Responsibilities

  • provides strategic leadership and day-to-day oversight of all marketing, public relations, media relations, and environmental communication functions for the Buffalo Zoo.
  • hours for growing attendance, deepening community engagement, and advancing the Buffalo Zoo's mission through compelling, multi-channel communications, including digital communications (social media, website, email); paid and earned media; on-grounds environmental communications; and graphic design.
  • The Director manages an internal communications team, external agency, and oversees vendor and advisor relationships to deliver campaigns that drive revenue, elevate the Zoo's reputation, and amplify its conservation voice.
  • The Director partners closely with Zoo leadership in Advancement, Animal Care, Guest Experience and Conservation Education departments to realize revenue targets; and achieve fundraising and engagement goals.

Requirements

  • Bachelor’s degree in communications, marketing, journalism, or related field.
  • Seven years of progressively responsible marketing and communications experience.
  • Two years’ management experience.

Preferred

  • Experience managing and monitoring a budget is a plus.

Benefits

  • health plan
  • HRA/HSA
  • FSA
  • life insurance
  • long term disability insurance
  • dental
  • vision
  • 403B retirement plan
  • annual leave
  • holiday
The Buffalo Zoo logo

The Buffalo Zoo

Founded in 1875, the Buffalo Zoo is the third oldest zoo in the United States. Each year, the Zoo welcomes approximately 400,000 visitors and is the second largest tourist attraction in Western New York, second only to Niagara Falls. Located on 23.5 acres of Buffalo’s beautiful Delaware Park, the Zoo exhibits a diverse collection of wild and exotic animals and more than 320 different species of plants. Open year-round, the Zoo is a constant source of conservation, education and recreation for Western New York.Indoor Attractions:EcoStation (sponsored by Tops Markets)Gorilla House (sponsored by Univera)Reptile House (sponsored by Goya Foods)The Living Tree HouseGiraffe HouseOutdoor Attractions:Sea Lion Cove (sponsored by NOCO Energy Corp.) – observe sea lions through underwater viewing or from our amphitheater Otter Creek (sponsored by Buffalo exterminating) – realistic, park-like exhibit, complete with stream & waterfall Vanishing Animals – learn more about threatened and endangered animals African Predator Habitat – view hyenas in a naturalistic African plains settingBear Pits – exhibits polar bears, spectacled bears, grizzly and Kodiak bearsChildren’s Zoo – The Delta Sonic Heritage farm. interactive, educational and fun for kids!Habicat – houses African lions and Amur (Siberian) tigersRhinoceros Exhibit – (sponsored by 2Find Your Home)Elephant Yard – (sponsored by Wegmans Markets) features our two female Asian elephants, Jothi and Surapa

Buffalo, New York, USA
122 employees (5 in marketing)

Traffic Signals

Monthly Visitors
23.5K
Traffic Source Mix
Search
50.7%
Direct
37.6%
Referral
5.3%
Social
4.9%
Paid
1.3%

Headcount Trend

Current headcount: ~122

Marketing Team

Marketing Team Size
2 (2% of company)

Recent News