Responsibilities

• Provides comprehensive strategic leadership for the development and execution of short- and long-term marketing, communications, partnerships, and products that advance The College.
• Directs and guides subject matter experts in executing integrated multi-channel marketing and communications, ensuring work is strategically aligned and delivers measurable outcomes across advertising, recruiting, outreach, earned media, alumni engagement, and industry relations to reach enrollment and revenue goals.
• Leads team to develop and execute multi-channel campaigns across digital and traditional platforms, including social media, paid media, publications, video, collateral, events and presentations, ensuring content is compelling, brand-aligned, and audience-focused.
• Elevates the college’s profile by coordinating thought leadership initiatives, securing high-visibility opportunities for leadership, and managing rankings strategies to advance The College’s standing as a hub for liberal arts and sciences.
• Advances The College's brand, shaping and articulating its transformational vision of the liberal arts and sciences, ensuring consistency of message, clarity of purpose and effective execution.
• Establishes and maintains strong, collaborative relationships with The College’s four deans and college leadership to ensure strategies reflect college priorities.
• As part of the college's executive team, serves as a thought partner to the Dean, translating leadership vision into inspired action.
• Guides the use of formal and informal market research, data analysis, and performance metrics to inform planning, strengthen strategies, and optimize outcomes.
• Produces and presents a variety of reports to senior leadership, including creative plans, progress reports and concept proposals. Routinely tracks progress of implementation and progress towards goals.
• Ensures adherence to ASU’s brand standards and maintains high levels of quality, accuracy and consistency across all communications.

Requirements

• Bachelor's degree and seven (7) years of experience appropriate to the area of assignment/field including two (2) years managerial experience; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Preferred

• Previous experience working as a marketing leader and strategist for large, complex organizations, preferably in higher education.
• Demonstrated knowledge of strategic communication and marketing principles, with the ability to translate strategy into actionable plans.
• Demonstrated ability to provide inspirational leadership and facilitate teams to create a shared vision to deliver long-term goals and immediate business objectives.
• Strong service orientation, a disciplined work ethic and the ability to instill a high standard of excellence in the overall team. Ability to effectively work with and service requests of people holding positions of Dean and above.
• Proven strategic planning, creative direction, critical thinking, and decision-making skills and a track record of innovation.
• Experience overseeing performance reporting and optimizing campaigns for measurable outcomes.
• Excellent communication skills, with the ability to convey complex ideas clearly and persuasively to diverse audiences.
• Experience with student recruitment, particularly within higher education contexts.
• Highly organized and detail-oriented, with the ability to set priorities, manage multiple high-priority projects simultaneously and drive efficiency in a fast-paced environment.
• Familiarity with project management tools, defined processes and workflow optimization.