Director of Marketing & Communications

Fitchburg, MA (On-site)

$70K/yr – $95K/yrDirector/Executive5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the school wide marketing and communications engine with multi campus scope, balancing admissions strategy, content, events, and digital presence across programs.

  • Strategic ownership: coordinate marketing for all product lines and report results with adjustments.
  • Operational calendar: build and run the annual marketing and communications calendar to back the strategic plan.
  • Content and media: oversee admissions materials, website strategy, social channels, videography, and digital asset management.

Job Description

Own integrated marketing and communications for Applewild with campus-wide scope, coordinating admissions strategy, calendars, media, events, and digital presence across multiple programs.

  • Responsibilities: Collaborate with admissions to develop marketing strategy for all product lines and report results with adjustments as needed.
  • Responsibilities: Develop the annual marketing and communications calendar to support the strategic plan.
  • Responsibilities: Oversee creation of admissions materials including digital and printed advertising, paid social, event invites, flyers, and enrollment/retention publicity.
  • Responsibilities: Manage strategy, design, and content of the school website and liaise with JBSA members to maintain shared market presence.
  • Responsibilities: Develop publicity for school-wide community events.
  • Responsibilities: Develop and execute annual integrated communications and marketing strategies aligned with recruitment and retention.
  • Responsibilities: Responsible for the production of all internal and external school communications.
  • Responsibilities: Oversee content creation and strategies for all social media channels and Applewild’s digital presence.
  • Responsibilities: Administer digital asset management of photos and video.
  • Responsibilities: Oversee videography and photography projects.

Benefits are listed separately in the job posting.

Applewild School logo

Applewild School

Founded in 1957, Applewild School is an independent, coed junior boarding (grades 4–9) and day school (toddler–grade 9). Located one hour outside of Boston, Applewild students enjoy access to New England's finest landmarks and attractions. Applewild has educated students from around the world for over a decade, with a vibrant liberal arts curriculum, thoughtful English Language Learning program, robust athletics and arts offerings, and excellent secondary school placement. Our Core Values of Respect, Fairness, Responsibility, Compassion, Cooperation, Honesty, and Civic-Mindedness are the foundation of our community and curriculum.

Fitchburg, Massachusetts, USA
68 employees

Traffic Signals

Monthly Visitors
3.1K
Monthly Google Ads Budget
$2.2K
Traffic Source Mix
Search
48.8%
Direct
31.9%
Referral
5%
Social
13.1%
Paid
1.1%

Headcount Trend

Current headcount: ~68

Marketing Team

Marketing Roles Posted (Last 30 Days)
1