Responsibilities

• Plays a key role in the development and execution of the organization’s destination strategic plan.
• Supervises and manages budget to maximize ROI for all marketing efforts by using all assets available in alignment with the overall strategic plan.
• Creates and supervises marketing plans for ticketed events, marketing campaigns and initiatives to include all available services in- and out-of-market: group sales, public relations, media placement, design and layout, direct mail, promotional development, non‑profit opportunities, etc.
• Performs detailed research and analytics, recommending marketing strategies in relation to destination marketing and event marketing.
• Utilizes analytics and data-driven decision making to evaluate campaign performance, audience engagement, conversion metrics, and ROI.
• Oversee digital marketing strategy including website performance, SEO/SEM, email marketing, paid digital advertising, social media campaigns, and audience targeting.
• Monitors KPIs and prepares regular performance reports for executive leadership.
• Leverages digital platforms, travel trade, and media partnerships to expand reach in target domestic and international markets.
• Leads destination brand positioning efforts to differentiate El Paso in competitive leisure groups, and international markets.
• Evaluates emerging technologies and innovative marketing tools, including AI-driven marketing platforms and audience engagement solutions.

Requirements

• Excellent written and verbal skills, including strong proof-reading
• 3+ years supervisory experience
• Minimum Education & Experience: Bachelor’s degree from four-year college or university in Marketing, Journalism, Public Relations or related field preferred
• Minimum of 5 years’ experience in marketing within entertainment, destination marketing or with a marketing / advertising agency.
• Website maintenance and basic HTML knowledge needed
• To perform this job successfully, an individual should have advanced knowledge of Microsoft Office.

Preferred

• Bilingual in Spanish and English preferred
• Photoshop and Illustrator design experience a plus
• Advanced knowledge of Microsoft Office