Responsibilities

• Develop and execute CodeHS’s marketing strategy to grow brand awareness and adoption across K–12 districts and schools.
• Lead and mentor the Marketing Team, fostering a high-performing, collaborative, and creative culture.
• Design and oversee multi-channel campaigns including email, social, content, paid media, and events to drive qualified leads and teacher engagement.
• Refine brand positioning and messaging in alignment with company values and customer insights.
• Collaborate cross-functionally with Revenue, Engineering, and Curriculum teams to ensure alignment on messaging, audience targeting, and campaign execution.
• Oversee participation in conferences and education events, including strategy, booth design, and follow-up campaigns.
• Manage marketing analytics and performance, using data to guide decisions and communicate impact to leadership.
• Ensure consistency in marketing materials, customer communications, and digital content across platforms.
• Set and manage marketing budgets, ensuring smart allocation of resources to maximize ROI.

Requirements

• 5+ years of marketing experience, with at least 2 years leading a marketing team.
• Experience managing full-time staff across different functions (e.g. content, design, social, campaigns).
• Deep understanding of brand strategy, digital marketing, content, and demand generation.
• Exceptional written and verbal communication skills.
• Excellent project management skills
• Strong analytical mindset and experience using marketing performance metrics to inform strategy.
• Edtech, education, or SaaS experience is a plus.
• Familiarity with marketing tools.

Nice to Have

• Experience using AI tools to augment marketing work
• Passion for education and K-12
• Experience leading marketing teams in person/in-office environments