Director of Marketing at CertainPath™ | Dallas, TX

Director of Marketing

Dallas, TX (Remote)

Salary Not AvailableDirector/ExecutiveFull time

Posted 4 months ago

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Job Summary

Drive growth and revenue for CertainPath as a senior marketing leader responsible for pipeline, demand generation, and brand in a cross-functional, revenue-focused role.

Own multi-channel demand programs (email, paid, content, events) driving pipeline and expansion.
Must-have: 10+ years marketing with 5+ years leadership and proven B2B pipeline results.
Standout: Cross-functional leadership shaping GTM, branding, and revenue engines.

Job Description

Responsibilities

Build and manage a predictable pipeline that drives new memberships and expansion revenue
Improve lead quality, conversion rates, and overall funnel efficiency (MQL → SQL → Close)
Develop scalable, multi-channel demand generation programs (email, paid, content, events, partnerships)Lead content strategy that supports demand generation, sales enablement, and member engagement
Strengthen CertainPath’s brand presence, credibility, and market share in home services
Oversee website performance, messaging, positioning, and key conversion assets
Partner with Member Experience to improve retention, product usage, and upsell/cross-sell adoption
Build advocacy programs including reviews, testimonials, case studies, and member champions
Lead go‑to‑market strategies for new products, services, and trade verticals
Establish a marketing measurement framework with visibility into pipeline, CAC, ROI, and conversion
Manage and optimize the marketing tech stack and analytics systems

Requirements

10+ years in marketing, including 5+ years in leadership
Proven success driving pipeline and revenue in a B2B environment with complex sales cycles
Expertise in demand generation, content strategy, funnel optimization, and marketing operations
Strong analytical skills with experience using data to drive decisions and improve performance
Experience partnering cross-functionally with Sales and Operations