Responsibilities

• Collaborate with department leadership to establish annual campaign goals.
• End-to-end management of simultaneous, highly targeted, digital marketing campaigns.
• Responsible for constructing, implementing and executing strategic content, marketing, and data campaigns designed to drive revenue centered on the sale of tickets, donations, VIP experiences and premium hospitality packages.
• Construct campaigns for the purposes of customer acquisition, expansion and retention. The campaigns will leverage digital and direct marketing assets including but not limited to email, mass texting, social media, events, paid search, display ads, retargeting and direct mail.
• Plan, develop, implement, and monitor comprehensive paid media strategies to convert audience to directly purchase and/or to drive new leads through Facebook, Instagram, LinkedIn, YouTube, Google search, programmatic display ads, radio, billboard, print and more.

Requirements

• Bachelor ’s degree in marketing, communications, business, or a related field (or equivalent combination of education and experience).
• Minimum of 5 years of progressive experience in marketing, with a focus on digital marketing, fan engagement, or revenue generation ’ preferably within a sports, entertainment, or agency setting.
• Demonstrated experience managing or leading a team of marketing professionals is strongly preferred.
• Proven track record of developing and executing successful marketing campaigns across digital and traditional channels.
• Experience with CRM systems, email marketing platforms, and analytics tools is preferred.
• Strong understanding of brand strategy, audience segmentation, and ROI-driven marketing.

Preferred

• Experience with TM1, Eloqua, Adobe Creative Suite, Google Analytics, and social media management tools is preferred.
• Understanding of data-driven marketing strategies, including audience segmentation, A/B testing, and performance analytics.
• Experience with the collegiate athletics environment and NCAA regulations is a plus.
• Proven experience planning, developing, and executing strategic, multi-channel marketing campaigns with measurable outcomes.
• Demonstrated ability to work collaboratively across departments and manage relationships with internal and external stakeholders.
• Strong project management skills, including the ability to prioritize, delegate, and meet deadlines in a fast-paced environment.