Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with the firm's business goals
• Lead, mentor, and manage the Marketing Manager, and eventually a Business Development team member
• Oversee the firm's brand identity, messaging, and positioning across all channels
• Manage relationships with external vendors, including our website/SEO vendor and blog content vendor, ensuring quality and alignment with firm strategy
• Direct digital marketing efforts including paid advertising, email campaigns, and social media
• Support attorney thought leadership through speaking engagements, publications, and media opportunities
• Plan and oversee the firm's presence at industry conferences, trade shows, and networking events
• Cultivate and maintain relationships with referral sources, industry partners, and key clients
• Oversee CRM management, marketing analytics, and reporting on campaign performance and ROI
• Collaborate with firm leadership on business development strategy and client acquisition
• Manage the marketing budget and ensure efficient allocation of resources
• Coordinate public relations efforts and manage firm communications

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 7+ years of marketing experience, with progressive leadership responsibility
• Law firm or professional services marketing experience strongly preferred
• Demonostrated experience managing and developing marketing staff and external vendors
• Strong understanding of digital marketing, content strategy, and business development
• Proficiency with CRM platforms, marketing automation tools, and analytics software
• Excellent written and verbal communication skills
• Strategic thinker with strong execution skills and attention to detail
• Ability to manage multiple priorities in a fast-paced environment
• Experience marketing within regulated industries is a plus

Preferred

• Experience marketing within regulated industries is a plus
• Law firm or professional services marketing experience strongly preferred

Benefits

• health, dental, and vision insurance
• paid time off
• professional development opportunities
• 401(k) with employer matching
• relocation assistance for qualified candidates