Director of Marketing

Rockford, IL (On-site)

$70K/yr – $80K/yrDirector/Executive5+ years expFull time

Posted 2 days ago

Job Summary

Lead touring and venue marketing initiatives, steering digital and paid media campaigns, data-driven ticket strategies, and revenue-focused collaborations across premium seating, in-venue assets, and cross-team partnerships.

  • Own strategy and execution of paid media
  • Collaborate with promoters and venue sales to drive revenue

Job Description

Responsibilities

  • Touring Event Marketing
  • Regularly review ticket sales metrics and apply marketing tactics to drive awareness and sales as needed.
  • Collaborate with promoters to lead venue marketing support, planning and timeline management for all touring events.
  • Initiate and execute digital marketing efforts for large-scale campaigns, driving ticket sales, and maximizing event awareness.
  • Lines of Business & Revenue Generation
  • Collaborate with venue sales team and Legends Global Home Office to develop and implement premium seating and private event specific revenue-generating marketing campaigns.
  • Utilize data and CRM platforms to build targeted marketing campaigns that increase ticket conversions and repeat guest visitation.
  • Manage in-venue digital and static assets to maximize ancillary revenues.
  • Paid / Traditional Media
  • Own strategy and execution of paid media across all channels.
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ASM Global

ASM Global is the world’s leading venue management company and producer of live event experiences. Acquired by Legends in 2024, with over 400 premier venues worldwide, ASM Global operates and invests in the world's most important stadiums, arenas, convention centers, and theaters, including entertainment districts and mixed-use developments. We produce over 20,000 live events annually, welcoming more than 164 million guests each year. As the global leader in content programming and revenue optimization, our best-in-class management leverages the latest data-driven marketing strategies to deliver maximum value and profitability for venue owners. Beyond the walls of our venues, ASM Global is actively working to invest in people, strengthen our communities, and protect the environment. Our corporate social responsibility platform, ASM Global Acts, embodies a refreshing, modern commitment to social equity and global sustainability. A robust and growing DE&I initiative, commitment to local purchasing, and prioritizing green innovations (with an industry-leading 50+ certified green venues) are just a couple of examples of ASM Global’s impactful, environmentally friendly outlook. As the global industry leader, we understand the importance of setting an exceptional example while having a great time doing it.

Founded in 2019
Los Angeles, California, USA
2.6K employees (232 in marketing)

Salaries

Posted range

$70K/yr – $80K/yr

Taken straight from the job posting.

See all ASM Global salaries

Traffic Signals

Monthly Visitors
40.5K
Traffic Source Mix
Search
52.2%
Direct
37%
Referral
7.7%
Social
1.8%
Paid
1.1%

Headcount Trend

Current headcount: ~2.6K

Recent News

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Director of Marketing

ASM Global · Rockford, IL · On-site