Responsibilities

• Marketing COE & Business Segment Enablement
• Lead an analytics team that supports Marketing COEs and business segments, including Brand, Media, Web/Digital Experience, Product Marketing, Local Marketing, and institutional leadership
• Serve as a key analytics partner to business segments, ensuring marketing performance insights are clearly connected to institution level growth goals and outcomes
• Enable upper funnel teams to understand how brand, content, web experience, and advertising contribute to downstream enrollment and revenue performance
• Embed analytics into planning, execution, and optimization workflows across centralized and segment specific teams
• Cross Brand Insight Enablement
• Partner with marketing leadership to enable a cohesive, cross brand insights approach that serves both enterprise level and segment specific decision-making
• Ensure measurement frameworks, reporting, and storytelling scale across brands while allowing for differences in markets, programs, and maturity
• Synthesize insights across brands and segments to inform portfolio level discussions, tradeoffs, risks, and prioritization
• Advertising Effectiveness & Upper Funnel Measurement

Requirements

• Bachelor's degree in business, Marketing, Economics, Statistics, or related discipline
• Must-have: 8+ years of experience in marketing analytics, performance analytics, or strategy
• Proven experience leading and developing analytics teams
• Strong business and financial acumen
• Excellent written, verbal, and executive level presentation skills
• Ability to influence across complex, matrixed organizations

Preferred

• Experience supporting brand, advertising, and digital experience measurement
• Experience adapting analytics to attribution loss or ecosystem disruption
• Familiarity with modern analytics platforms, experimentation, and AI enabled tools

Benefits

• Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Covista’s Flexible Time Off (FTO) Policy
• 12 Paid Holidays