Responsibilities

• Lead marketing strategy across ADC, balancing enterprise priorities with the needs of individual practices and local markets.
• Drive patient acquisition and marketing performance across digital and local channels, including paid search, SEO, Google Business Profiles, websites, reputation management, and specialty-service campaigns.
• Consolidate and manage agency and vendor relationships, establishing clear performance expectations, improving results, and leveraging ADC's scale to create better economics.
• Build consistent marketing measurement and reporting, including patient acquisition cost, channel performance, conversion, marketing ROI, and other key growth metrics.
• Partner with doctors and operations leaders to identify market opportunities, improve practice-level performance, and establish repeatable marketing playbooks and best practices.
• Build a scalable marketing function, developing the processes, tools, reporting, and ultimately the internal capabilities needed to support ADC's continued growth.

Requirements

• 8–10+ years of progressive marketing experience, including meaningful responsibility for digital and performance marketing.
• Demonstrated success leading marketing across a multi-location or multi-unit organization. Healthcare, dental, retail, franchise, hospitality, or similar experience is strongly preferred.
• Strong working knowledge of Google Ads, GA4, local SEO, Google Business Profiles, call tracking, attribution, CRM, and digital conversion strategies.
• Experience managing marketing agencies, vendors, budgets, and performance-based relationships.
• Strong analytical and financial acumen, with the ability to connect marketing activity to measurable business results.
• A hands-on leadership style—you can establish strategy and direction while still being comfortable working directly with campaigns, data, and performance when needed.
• Strong communication and partnership skills, with the ability to work effectively with executives, operational leaders, practice owners, and external partners.

Benefits

• Medical, dental, and vision insurance
• 401(k) retirement plan
• Paid time off and paid holidays
• Professional development and growth opportunities