Responsibilities

• Define and maintain overall brand standards (visual identity, voice, tone) to ensure consistency across all marketing channels.
• Develop and execute integrated marketing strategies across digital and print channels to enhance brand visibility and engagement.
• Lead multichannel marketing campaigns including social media, email marketing, Google AdWords, Facebook Advertising, and print advertising.
• Oversee content marketing efforts, including product management content, and creative assets using Adobe Creative Suite and CANVA.
• Manage SEO strategies and optimize website content using WordPress, HTML, and Google Analytics to improve organic search rankings.
• Utilize marketing automation tools to streamline campaigns and improve lead generation efforts.
• Analyze campaign performance through analytics platforms such as Google Analytics and adjust strategies accordingly for maximum ROI.
• Coordinate advertising sales efforts to expand market reach and revenue streams.
• Conduct market research to identify trends, customer needs, and competitive positioning.
• Create and manage annual budget for marketing initiatives ensuring efficient allocation of resources.

Requirements

• A minimum of ten years of experience in hands on marketing role with proven experience in working independently to drive strategic initiatives.
• Bachelor's degree
• Proven ability and desire to actively collaborate with co-owners and with external partners on marketing related initiatives.
• Proven experience in digital marketing, content marketing, SEO, social media marketing, and multichannel campaign management in a fast-paced environment.
• Strong knowledge of Adobe Creative Suite, WordPress, HTML coding basics, Google Analytics, Google AdWords, Facebook Advertising, email marketing platforms, and marketing automation tools.
• Demonstrated success in B2B marketing, product management support, print advertising campaigns, and on-line initiatives.
• Excellent copywriting skills with the ability to craft compelling messaging tailored for diverse audiences.
• Analytical mindset with the ability to interpret data insights for strategic decision-making.
• Ability to work independently and lead projects and strategies from conception through completion.
• Proven leadership skills and ability to positively lead others.

Preferred

• Experience: Marketing: 10 years (Preferred)

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave