Director, Marketing & Advertising Channels (Huntington.com) at Huntington National Bank | Columbus, OH

Huntington National Bank

Director, Marketing & Advertising Channels (Huntington.com)

Columbus, OH (On-site)

Salary Not AvailableDirector/Executive10+ years expFull time

Posted 4 months ago

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Job Summary

Drive Huntington’s website strategy to win new customers, deepen engagement, and optimize AI-powered search and UX across the enterprise.

Own enterprise website roadmap and a structured backlog of tests to improve engagement and conversion.
Must-have: 10+ years in website strategy or digital experience management with enterprise-scale scope.
Standout: Experience leading cross-functional teams in matrixed organizations and deploying data-driven insights to leadership.

Job Description

Responsibilities

Lead the strategic direction for Huntington.com to support acquisition strategies, customer deepening objectives and sports/sponsorship strategies
Partner with lines of business, marketing strategy, digital execution, and IT to align website experiences with enterprise priorities
Lead a team of SEO experts and provide strategic direction on organic search performance, optimization, and content discoverability
Oversee Huntington.com's AI‑generated (GEO/AEO) search strategy, ensuring the site is optimized for emerging AI‑powered search experiences and competitive visibility across evolving search ecosystems
Lead competitive intelligence efforts by reviewing peer website experiences, search performance, and digital innovation to ensure Huntington maintains a differentiated digital presence.
Own and manage the enterprise website roadmap; collaborate with IT and digital execution to drive prioritization of new features, enhancements, and content initiatives
Build and maintain a structured backlog of tests to optimize engagement, conversion, and user experience
Respond to business changes by adjusting digital priorities and deploying updates quickly and thoughtfully.
Develop a robust testing strategy to generate insights, validate marketing ideas, and inform future enhancements.
Partner with the Data & Analytics team to define KPIs, measure performance, and maintain accurate executive reporting.

Requirements

Bachelor’s degree.
10+ years of relevant experience in website strategy, digital experience management, or digital marketing.

Preferred

Proven success improving website engagement, conversion, and customer acquisition through digital experiences.
Experience with enterprise-scale websites, SEO strategy, and experimentation programs (A/B or multivariate testing).
Demonstrated ability to lead cross-functional teams in a matrixed organization.
Highly analytical with experience delivering data-driven insights and reporting to leadership.
Exceptional communication and presentation skills.
Growth mindset: curious, self-directed, and creative in solving complex digital challenges.
Experience working in financial services or other highly regulated industries.
Familiarity with enterprise CMS platforms, analytics tools (Adobe/GA), experimentation platforms, or tag management systems.
Understanding of UX principles and customer research methodologies.

Huntington National Bank

3.6 Glassdoor

Welcome to Huntington. Huntington Bancshares Incorporated is a $210 billion asset regional bank holding company headquartered in Columbus, Ohio. Founded in 1866, The Huntington National Bank and its affiliates provide consumers, small and middle-market businesses, corporations, municipalities, and other organizations with a comprehensive suite of banking, payments, wealth management, and risk management products and services. Huntington operates approximately 972 branches in 13 states, with certain businesses operating in extended geographies. Visit Huntington.com for more information.We are committed to doing the right thing for our customers, colleagues, and communities. Our “Welcome” philosophy means they are at the center of everything we do.Here’s how we look out for people: • We aim to make banking easier for our customers. Our comprehensive suite of innovative banking tools and products is specifically designed to strengthen the financial health of those we serve. • Our internal culture is built around making things great—rather than just good enough—and to be the best place our colleagues will ever work. We offer a flexible work environment with opportunities for growth, and we’ll provide all the resources needed to create a lasting and rewarding career path. • Our $40 billion Community Plan, environmental sustainability strategy, and robust small-business lending program are just a few of the ways we are helping to improve the economic vitality of the areas where we live and work. Explore Huntington Career opportunities at https://huntington-careers.com. Huntington is an Equal Opportunity Employer.The Huntington National Bank, Member FDIC. The logo mark and Huntington® are federally registered service marks of Huntington Bancshares Incorporated.Huntington Social Media Community Guidelines & Terms: http://bit.ly/HuntingtonSocialMedia

Columbus, Ohio, USA

18K employees (352 in marketing)

www.huntington.com

64% recommend to a friend

77% CEO approval