Responsibilities

• Lead all B2B marketing efforts to elevate brand presence, drive qualified lead generation, and position the agency as a thought leader in its core markets
• Shape brand voice and long-term marketing vision while also executing campaigns, optimizing digital channels, and managing day-to-day performance
• Oversee a Marketing Coordinator and manage a budget to maximize ROI and support business development goals

Requirements

• Strategic Leadership
• Partner with the SVP of Marketing to define and execute a comprehensive B2B marketing strategy aligned with agency growth goals
• Develop annual marketing plans, KPIs, and budget allocation strategies
• Align marketing efforts with sales objectives to drive measurable pipeline growth
• Brand Strategy & Messaging
• Own and evolve the agency’s brand positioning, voice, and messaging framework
• Ensure consistency across all marketing channels and touchpoints
• Collaborate with agency leadership to refine value proposition and thought leadership themes
• Digital Marketing & Website Oversight
• Oversee website strategy, content, performance optimization, and ongoing enhancements
• Lead SEO strategy development and implementation (technical, on-page, and content-driven)
• Monitor analytics and conversion performance to continuously improve results
• Monitor analytics and conversion performance to continuously improve results
• Content & Social Media
• Develop and oversee content strategy including case studies, thought leadership, blogs, and campaign materials
• Lead B2B social media strategy (LinkedIn-first, with supporting platforms as appropriate)
• Establish a content calendar aligned with agency priorities and industry trends
• Lead Generation & Outbound Marketing
• Design and execute outbound marketing campaigns targeting priority sectors
• Develop targeted email campaigns and nurture flowsortflows? flows?