Director of Marketing and Admissions

Miami, FL (On-site)

Salary Not AvailableDirector/Executive5+ years expFull time

Posted 2 months ago

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Job Summary

Drive admissions and marketing leadership for a Miami PK–12 school to meet enrollment targets.

  • Own the admissions funnel from inquiry to enrollment.
  • Must-have: 5+ years in admissions, enrollment management, or related field.
  • Standout: Proven ability to grow enrollment and lead a marketing-admissions team.

Job Description

Responsibilities

  • Lead the full admissions process for prospective families from inquiry through enrollment.
  • Manage and grow the admissions pipeline across all grade levels, with a strong focus on meeting enrollment targets.
  • Conduct or oversee tours, open houses, family meetings, information sessions, and follow-up communications.
  • Develop and maintain a consistent, professional, and welcoming experience for prospective families.
  • Track inquiries, applications, offers, enrollment status, and follow-up activity with precision.
  • Analyze conversion rates at each stage of the admissions funnel and recommend strategies to improve performance.
  • Work closely with the Head of School and administrative team to understand grade-level capacity, enrollment priorities, and family fit.
  • Support reenrollment and retention efforts in collaboration with the Head of School and administrative team.
  • Develop and execute a comprehensive marketing strategy to drive awareness, inquiries, tours, applications, and enrollment.
  • Partner with internal teams and external agencies to manage digital marketing campaigns, creative assets, content, and messaging.
Key Point Academy logo

Key Point Academy

Key Point Academy Aventura offers a modern and strategic approach to education at every level. Our early childhood education program utilizes the “Mother Goose Time” curriculum to incorporate experiences that permit learning through guided play and active discovery. We encourage the development of positive character traits through the highly accredited character strength building program, “cloud9world.” In addition, Key Point Aventura created a custom designed cross-curricular program titled, “KPA Bright Bambini,” to best serve the students at our school.

Founded in 2023
Hallandale Beach, Florida, USA
7 employees

Traffic Signals

Monthly Visitors
1.5K
Monthly Google Ads Budget
$28
Traffic Source Mix
Search
65.1%
Direct
18.6%
Referral
8.3%
Social
6.4%
Paid
0.9%

Headcount Trend

Current headcount: ~7