Responsibilities

• Lead and evolve Brick’s lifecycle and retention strategy across email, SMS, and other owned channels, with a focus on conversion, engagement, retention, and LTV.
• Build and optimize lifecycle journeys across purchase, post-purchase, repeat engagement, cross-sell, and win-back.
• Build, own, and evolve the lifecycle analytics and implementation stack, leveraging AI, automation, and customer data capabilities that improve scale, efficiency, and sophistication.
• Grow high-quality owned audiences through onsite capture and acquisition experimentation, using customer data to improve segmentation, personalization, messaging, timing, and offers.
• Develop a structured experimentation roadmap across creative, audience, offers, and customer journeys.
• Partner cross-functionally with Product, Growth, Ecommerce, Creative, and Customer Experience to continuously improve the end-to-end customer journey.
• Partner with Creative to translate strategy into compelling campaigns, clear briefs, and high-quality, on-brand customer experiences.
• Drive lifecycle performance and data health by leveraging AI and other tools to ensure analytics tooling is reliable, rigorous, and supports clear measurement of Lifestyle and Retention KPIs with speed.
• Manage the lifecycle calendar and offshore agency, ensuring campaigns, flows, and tests are executed accurately and efficiently.

Requirements

• 6+ years of experience in lifecycle marketing, CRM, retention, or a related role, ideally within ecommerce, DTC, consumer technology, or a high-growth startup
• Proven ability to build and own a high performing retention and lifecycle strategy from 0 to 1
• Deep experience with email and SMS marketing, including automated flows, campaign strategy, segmentation, personalization, testing, and list growth
• Hands-on experience with CRM platforms such as Klaviyo. Shopify platform experience is a plus.
• Strong project management and organizational skills, with experience managing agencies, contractors, or offshore teams and translating cross-functional initiatives into clear, executable roadmaps

Benefits

• Compensation & benefits We offer competitive compensation, meaningful equity, and comprehensive benefits for you and your family. We also prioritize flexibility, time to recharge, and a culture that supports both high performance and sustainable work.