Director, Key Opinion Leader Marketing, Rare Disease

Cambridge, MA (On-site)

$191K/yr – $265K/yrDirector/Executive12+ years expFull time

Posted 2 days ago

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Job Summary

Own and shape the enterprise peer-to-peer engagement strategy for the U.S. Rare Disease portfolio, drive governance of speaker programs and congress planning, and lead cross-functional partnerships to advance disease education, diagnosis, and launch readiness.

  • Lead peer engagement strategy and governance across the portfolio
  • Drive congress planning, speaker bureau, and cross-brand activation
  • Collaborate with Medical, Legal, Ethics, Brand to ensure compliant execution

Job Description

Responsibilities

  • Own and evolve the enterprise peer-to-peer engagement strategy across the U.S. Rare Disease portfolio, ensuring alignment with portfolio growth objectives, competitive dynamics, and future launch priorities
  • Establish portfolio-level KOL, speaker, and advocate engagement frameworks, segmentation approaches, and investment priorities that maximize scientific influence and educational impact
  • Build a credible, science-driven peer to peer offering aligned to portfolio priorities including tools and resources for TLL team
  • Prioritize peer-to-peer programs and channels to expand reach and frequency across key stakeholders
  • Build and manage congress roadmap, capabilities, and continually improve associated processes
  • Ensure a single, cohesive peer to peer experience aligned to brand strategy and priorities
  • Shape how peer influence is leveraged across the customer journey to support disease-state awareness, diagnosis acceleration, treatment adoption, and launch readiness
  • Own and continuously evolve the portfolio speaker bureau strategy, governance, and operating model, ensuring alignment to business priorities and maximizing the impact of peer-to-peer engagement investments
  • Establish governance and oversight for speaker engagement, contracting, fair market value rates, utilization, and HCP transparency practices across the rare disease portfolio.
  • Define and lead the portfolio congress strategy, including prioritization of investments, scientific engagement plans, sponsorship opportunities, and cross-brand activation designed to maximize organizational impact

Requirements

  • Significant experience (12+ years) of commercial pharma experience, including U.S. peer-to-peer, speaker, or HCP marketing roles in rare disease and/or specialty markets
  • Proven success managing a speaker bureau, delivering peer-to-peer programs and working with KOLs
  • Proven experience planning and executing local, regional, and national congresses
  • Experience building peer-to-peer and speaker programs in rare or ultra-rare diseases
  • Strong understanding of medical, legal, and regulatory (MLR) requirements governing peer to peer programs
  • Strong communication and interpersonal skills along with the ability to influence others
  • Demonstrated ability to lead cross-functionally and influence senior stakeholders
  • Strong scientific/medical aptitude and experience including knowledge of complex therapeutic areas and dynamic treatment landscapes
  • Mentally agile and solutions-oriented, with the ability to navigate ambiguity, adapt quickly, and drive practical solutions in a dynamic environment
  • Ability to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously

Benefits

  • The pay range displayed above is the range of base pay compensation within which Ipsen expects to pay for this role at the time of this posting. Individual compensation within this range depends on a variety of factors, including, but not limited to, prior education and experience, job-related knowledge and demonstrated skills.
  • Ipsen also provides parental leave, paid time off, a discretionary winter shutdown, well-being allowance, commuter benefits, and much more.
  • This job is eligible to participate in our short-term incentives program.
  • Ipsen offers a comprehensive employee benefits package, including 401(k) with company contributions, group medical, dental and vision coverage, life and disability insurance, short- and long-term disability insurance, as well as flexible spending accounts.
Ipsen logo

Ipsen

We are a global biopharmaceutical company with a focus on bringing transformative medicines to patients in three therapeutic areas: Oncology, Rare Disease and Neuroscience.Our pipeline is fueled by external innovation and supported by nearly 100 years of development experience and global hubs in the U.S., France and the U.K. Our teams in more than 40 countries and our partnerships around the world enable us to bring medicines to patients in 88 countries.For more information, visit ipsen.com.Pauta exclusiva para México:Clave de Autorización COFEPRIS: 243300201B1962 CONSULTE A SU MÉDICO.

Founded in 1987
Paris, Île-de-France, FRA
6.5K employees (363 in marketing)

Traffic Signals

Monthly Visitors
90.3K
Traffic Source Mix
Search
57.1%
Direct
32.9%
Referral
6.6%
Social
2%
Paid
1.1%

Headcount Trend

Current headcount: ~6.5K

Marketing Team

Marketing Team Size
311 (5% of company)
Median Career Experience
14 years
Median Tenure
3.1 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$574.7M
Last Raise
$545.6M
Post IPO Debt, 12 months ago

Funding History

  • Mar 2025
    Post IPO Debt • $545.6M
  • Nov 2017
    Post IPO Equity • $29.1M

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