Responsibilities

• Directs the internal and external communications functions of the health system
• Leads the development and execution of a comprehensive content strategy supporting internal and external communications goals.
• Oversees social media analytics to ensure growth in engagement and reach; provides regular reporting and optimization recommendations.
• Directs and manages budget functions for internal and external communications within the overall Marketing & Communications budget. Maintains expenditures within approved budgets.
• Develops annual goals internal and external communications goals consistent with Memorial Health System’s Strategic Plan and Goals and monitors the status of goal achievement using 30-day action plans.
• Leads managers for internal and external communications functions, and executive communications business partners and specialists. Oversees the professional development track of supervised staff.
• In conjunction with the VP of Marketing & Communications, develops and maintains internal and external communications policies and procedures including but not limited to social media, crisis communications, media relations and internal communications.
• Provides crisis communications strategy, counsel and responses to enterprise spokespersons and serves at the organization’s PIO in conjunction with the Manager of External Communications and the VP of Marketing & Communications when necessary, during crisis or Incident Command activation.
• Works closely with the MarComm Digital Experience team to align framework, policy, process and deployment of internal communications on WorkVivo and other internal communications platforms.

Requirements

• Bachelor’s degree in business, communications, marketing, public relations or related field required; master’s degree preferred.
• 8-10 years of experience in communications, marketing, public relations or a related field.
• Healthcare or hospital system communications, corporate communications, media relations and social media experience preferred.
• Proficiency in Microsoft applications; willingness to become proficient in other system-adopted software and programs.

Preferred

• Master’s degree preferred.
• Healthcare or hospital system communications, corporate communications, media relations and social media experience preferred.
• Demonstrated leadership, team-building and performance management skills.