Responsibilities

• Drive organic growth of media solutions within the client base
• Lead media solutions for new business pitches
• Manage, mentor, and grow a cross-functional team of media planners and optimizers
• Develop and document team processes and best practices
• Lead the media planning, negotiation, and deployment, and optimization process for assigned clients from beginning to end
• Identify and procure or conduct research on media consumption and trends for target audiences in partnership with our research and analytics teams
• Develop media strategies that directly address client objectives
• Directly and through junior staff manage media schedules, budget reconciliation, develop and send RFPs to identified media partners
• Critically evaluate and compare RFP responses and negotiate added value while building and maintaining high trust and respect relationships with external media partners
• Work with internal account and subject matter expert teams to collaboratively develop strategic brand plans with integrated media, with an eye toward AI and connected omnichannel media solutions

Requirements

• Minimum 6 years planning experience within the agency environment. Experience within digital advertising agencies is a strong plus
• Capability in traditional and offline channel planning
• Experience in sponsored content and endemic direct buys within the healthcare space
• Minimum 4 years’ experience with pharmaceutical advertising
• Management experience
• Understanding of digital advertising platforms including Google Ads, Facebook Ad Manager, Programmatic DSPs, and other relevant media platforms
• Understanding of how to consult clients in transitioning their paid media efforts from a multi-channel approach to a fully connected and automated omnichannel toolset
• Experience with campaign management, ad serving, and viewability/fraud prevention technology
• Experience with or understanding of data lake and data Extract, Transform, Load (ETL) projects related to identify resolution and triggered advertising
• Familiarity with marketing automation and identiy resolutions tools such as Snowflake, Liveramp, Microsoft Fabric, SFMC, Hubspot, or other equivalents.

Nice to have

• Experience within digital advertising agencies is a strong plus
• Digital strategy or client services experience is a plus

Benefits

• All positions are remote friendly. At Spectrum, you choose where you work. We are a hybrid work environment with options to work in one of our three offices (D.C., New York, and Chicago), remotely from anywhere in the United States, or a combination.
• No matter where you work, you’ll benefit from the monthly cell phone reimbursement.
• Flexible time off. Take the time you need in addition to company holidays, voting time, jury duty and bereavement. We also offer a Sabbatical Program after 7 years of service.
• 13 weeks paid Parental Leave, inclusive of adoption and foster care placement.
• Continuous learning and development through Greatest Potential Self (proprietary talent program), tuition reimbursement programs, and in-house 1:1 coaching with access to talent and productivity-based assessments.
• Bring your friends to work at Spectrum and earn a generous referral bonus.
• Medical concierge service to assist with scheduling appointments, finding care, estimating and resolving claim issues, etc.
• Thorough onboarding including accessible conversations with leadership.401k with company match and 1:1 Financial Coaching and Education.
• Wellness benefits including medical, dental, vision, as well as science-backed meditation and mindfulness tools through Headspace.