Director, Integrated Media Planning - Software Solutions

New York City, NY (Hybrid)

$90K/yr – $215K/yrDirector/ExecutiveFull time

Posted 12 days ago

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Job Summary

Own the integrated media planning for a top 20 global B2B AI innovator, guiding multi‑million dollar, full‑funnel campaigns with OMD and global client teams, and translating strategy into breakthrough, cross‑channel solutions.

  • Lead cross‑channel planning across social, content, data, mobile and emerging channels
  • Develop innovative solutions and thought leadership to meet client objectives

Job Description

Responsibilities

  • The Director, Integrated Media Planning is one of the most exciting and impactful roles within our organization.
  • This leader will oversee integrated planning for a top 20 global B2B brand at the forefront of AI innovation, driving what's next in the category.
  • Leading multi-million-dollar, full-funnel campaigns in partnership with OMD and global client teams, the Director brings the agency's vision to life through strategic thinking, thought leadership, and breakthrough ideas.
  • With a passion for emerging technology, media, and culture, they develop integrated solutions across social, content, data, mobile, and other evolving channels to create meaningful brand connections and drive business results.
  • As a key leader, the Director helps keep OMD ahead of client expectations and the competitive landscape.
  • Collaborative Partnership – embraces and drives the oneOMD approach by building partnerships with others on behalf of our clients.
  • Creative Thinking – takes a brand, an objective and a platform and thinks of innovative ways to bring them together.
  • Hunger for Innovation – our clients want and have access to truly never-been-done-before opportunities. Helps determine the right ones and brings them to life in impactful ways.
  • Relationship Building – practices the ability to be personal, understanding and a desire to do what’s best for the team and the client. Fully engaged and present with clients.
  • Inspiring Leadership – challenges a team to solve clients challenges in unique ways. Inspires others to try new approaches and serves as a role model to the team.

Requirements

  • Graduate of a four-year college or university
  • 10+ years of integrated media planning experience
  • B2B experience
  • Audience strategist
  • Content and media partnership expertise
  • Track record of handling big client ambitions
  • Ability to create and execute a holistic channel approach to planning
  • Experience collaborating with media owners, agency business units and creative agency partners
  • Proven leadership ability and experience managing a team; a strong desire and ability to grow and develop talent
  • Advanced knowledge of media fundamentals and an ability to educate at all levels
Adelphi Group logo

Adelphi Group

The Adelphi provides a wide range of strategic support services and consulting for global pharmaceutical clients. Adelphi is dedicated to the healthcare sector, providing services across strategic marketing, marketing and business intelligence, real-world observational research and disease-specific programmes, health and economic outcomes, market access, pricing and reimbursement, value insight, multi-channel health communications, scientific services, and strategic product development consultancy. Headquarters are located in Manchester, UK with offices in Europe and the US. Adelphi employs over 700 people worldwide.

Founded in 1986
Bollington, England, GBR
233 employees (19 in marketing)

Traffic Signals

Monthly Visitors
15.3K
Traffic Source Mix
Search
59.9%
Direct
26.4%
Referral
9.8%

Headcount Trend

Current headcount: ~233

Marketing Team

Marketing Team Size
13 (6% of company)
Marketing Roles Posted (Last 30 Days)
140