Responsibilities

• Lead the development of integrated media strategies across TV, digital, social, search, outdoor, multicultural, and local/national activation
• Partner with leadership to align campaign strategy with business goals and market insights
• Act as client contact, providing strategic oversight, clear recommendations, and problem solving support
• Collaborate on upfronts, research reports, and competitive analyses with internal teams
• Lead presentations and communicate strategies effectively across all media types
• Guide team on planning, execution, and analysis across multiple campaigns
• Oversee budgets, investments and overall execution of media campaign performance to ensure accuracy and efficiency
• Build and maintain strong, relationships with clients, vendors and media partners
• Mentor and develop team members, support career growth and creating a collaborative culture

Requirements

• Bachelor’s degree or relevant experience
• 10+ years media experience; Entertainment account experience required; broadcast or streaming account experience a plus
• Strong background in traditional and digital media planning
• Proven ability to manage large-scale, integrated campaigns and cross-functional teams
• Leadership presence: mature, polished, and inspiring to teams and clients alike
• Ability to be agile and adaptable within a quick turnaround business environment
• Proficiency with media planning tools including Excel, Nielsen, R/F Reports, IMS Suite, Kantar, MRI, and Simmons
• You’re a clear and confident communicator—equally strong in writing, presenting, and leading conversations with clients and teammates.
• You take a proactive approach to problem-solving, using critical thinking to find smart solutions.
• You’re comfortable coaching teammates and contributing to a collaborative, supportive team culture.

Preferred

• broadcast or streaming account experience a plus