Own end-to-end integrated media planning and buying for DTC brands, anchored in audience insight.

• Define holistic DTC media strategy and budget allocations across platforms, monitor performance, and optimize to achieve KPI targets.
• Lead media analytics to translate data into actionable insights and guide channel optimizations aligned with client goals.
• Own planning and execution across channels with deep audience understanding and data-driven decision making.
• Drive growth opportunities by identifying organic growth opportunities tied to client objectives.
• Manage resources, track progress, and ensure on-time delivery while meeting stakeholder expectations.
• Develop and deliver regular insights and training to challenge and develop junior team members.
• Collaborate with media owners, agency partners, and creative teams to execute plans smoothly.
• Apply data-driven approaches to continuously refine strategy for improved performance.
• Maintain knowledge of the healthcare and rare disease DTC media landscape and ad technology.
• Communicate complex concepts clearly to cross-functional audiences.