Responsibilities

• Own audience strategy and insights, translating consumer understanding into integrated media recommendations across all channels
• Develop comprehensive media strategy frameworks that align audience insights, messaging, and media mix across all touchpoints, from emerging platforms to foundational channels
• Oversee day-to-day planning operations and planning team, ensuring consistent quality delivery and continuous innovation
• Build and maintain strong client relationships, acting as the primary point of contact and partner to stakeholders
• Champion emerging platforms and technologies, evaluating opportunities that create competitive advantage for clients

Requirements

• Graduate of a four-year college or university
• 8+ years of integrated media planning experience
• Track record of handling big client ambitions
• Ability to create and execute a holistic channel approach to planning
• Experience collaborating with media owners, agency business units and creative agency partners
• Proven leadership ability and experience managing a team; a strong desire and ability to grow and develop talent
• Advanced knowledge of media fundamentals and an ability to educate at all levels
• Strong comfort level with data, analytics, and measurement