Responsibilities

• Lead the evaluation of integrated communications campaigns, from defining objectives and success measures through post-campaign learning
• Establish measurement frameworks that align campaign activity with delivering companies’ strategic and reputational goals
• Work closely with Creative, Digital and wider Communications colleagues to align evaluation with campaign strategy, messaging, audience targeting, and paid media objectives
• Design and conduct primary research (quantitative or qualitative work) to assess awareness, understanding, credibility, and message impact
• Design and conduct media and social media analysis to assess engagement, message penetration and differentiation
• Integrate research findings across bespoke and wider data sources to provide a coherent view of campaign effectiveness
• Use AI tools and LLM-based techniques to analyze large-scale data, while applying appropriate governance and quality controls
• Apply test-and-learn and experimental approaches where appropriate, and advise on what can and cannot be credibly inferred from the data

Requirements

• 8+ years of experience in campaign evaluation, communications measurement, insight, or opinion research, ideally within an agency or consultancy
• Demonstrated experience of conducting primary and secondary research, and integrating this with wider campaign performance data
• Strong understanding of earned, owned, paid, and shared media, including paid digital and emerging formats
• Experience working alongside creative, digital, or media teams to evaluate campaign effectiveness
• Familiarity with analytics and listening platforms such as Brandwatch, Meltwater, Talkwalker, Quid, Tubular, Podchaser or comparable tools
• Practical experience using AI tools and large language models in research or analysis workflows, with sound judgment around their limitations
• Strong analytical and strategic skills, with the ability to connect evidence to reputational, stakeholder, and business outcomes
• Excellent writing and presentation skills, with a track record of synthesizing complex information into clear narratives

Benefits

• Medical, Dental, and Vision insurance
• Disability insurance
• Employee assistance program
• Flexible spending account
• Health savings account
• Life insurance
• Commuter Benefits
• Generous Paid Time Off: 25 vacation days and 10 days sick leave, as well as 11 paid company holidays